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Psychographic Analysis (cont) <br />Using the indexes embedded in the segmentation system for each of these variables, we <br />identified the segments that were the most likely to have the buying and leisure habits listed <br />above. Only those segments that were in the highest group of likelihood for at least 4 out <br />of the 7 variables were used in the Outdoor Recreation Profile for the City of Ramsey and <br />Wayne County. <br />Buxton found that the household segments that had the highest propensity for the above <br />variables are Segment 17 (Beltway Boomers), Segment 20 (Fast -Track Families), Segment 25 <br />(Country Casuals), Segment 33 (Big Sky Families), Segment 43 (Heartlanders), Segment 45 <br />(Blue Highways), Segment 51 (Shotguns & Pickups), Segment 64 (Bedrock America). The <br />table below shows the counts of the households that fall within each identified segment: <br />g bass Pro <br />s <br />Outdoor Recreation Profile I17,20,25,3e Profile 3,,43,45 51,64 ments San Antonio, TX I Orlando, FL IaStn10Charles, MO Ramsey,20,3MN <br />The maps on the following pages show the City of Ramsey and its location in repect to the <br />comparable Bass Pro locations. <br />Buton <br />! CommunitylD <br />2 <br />!Dennfy! ng Customers <br />