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Bir ton <br />Dentifying Customer, <br />Benchmark Demographics <br />Analysis Geography: State Hwy 47 & I67th Ave, Ramsey, MN <br />Benchmark Geography: Orlando, FL Date: 4/9/2009 <br />Population Profile <br />2012 Projection <br />2007 Estimate <br />2000 Census <br />1990 Census <br />35%! <br />30% <br />25% <br />20% <br />15% <br />10% <br />5% <br />0% <br />Population Change <br />Grow h 1990-2000 % Growth 2000-2007 <br />Work Place Population <br />Total <br />Household Profile <br />2012 Projection <br />2007 Estimate <br />2000 Census <br />1990 Census <br />35% <br />30% <br />25% <br />20% <br />15% <br />10% <br />5% <br />0% <br />Household Change <br />Analysis Benchmark Comparison <br />60 Minutes 60 Minutes Index* <br />2,759,653 3,063,964 90 <br />2,661,842 2,710,585 98 <br />2,497,294 2,152,507 116 <br />2,217,956 1,627,716 136 <br />Analysis 60 Minutes <br />I— 1 Benchmark 60 Minutes <br />Growth 5 Year Proj % <br />Analysis Benchmark Comparison <br />60 Minutes 60 Minutes Index* <br />1,914,486 1,622,760 118 <br />1,092,495 1,174,603 93 <br />1,045,510 1,038,079 101 <br />970,674 821,244 118 <br />850,619 621,095 131 <br />Growth 1990-2000 <br />Growth 2000-2007 <br />Growth 5 Year Proj % <br />Analysis 60 Minutes <br />I— 1 Benchmark 60 Minutes <br />PRIZM® is a registered trademark of Nelsen Clanlas PRIZ M® segment names (Blue Blood EslatesTM, Big Sky Familiesr, Country Squires.", etc) are trademarks of N ielsen Gallas Business Data Source: Nielsen Gallas, infoUSA, <br />Inc., Copyright 2009 Shopping Center Bata Copyrghl 2009 Nielsen Genies and rls LicensorsAll Rights Reserved_Consumer Buying Power."_ Nielsen Genies, Global Insight, Copynghl 2009 Retail Market Power." _Nelsen Clanlas, <br />Global Insight, Copynghl 2009_MRI Profiles: Nelsen Genies, Media mark Research, Inc., Copyright 2009TANA Nielsen ClaMas_, Tele Alias North Amenca, Inc_ (TANA), Copynghl 2009Traffic Data: Nielsen Genies_, MPSI Systems, <br />Inc /BalaMetre, Copynghl 2009_ <br />'Companson Index_ Averages 100, Less than 100: Red; 100 and Above_ Green <br />Page: I <br />