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Report #1: Custom Variable Report (Demographic Report) <br />Outputs Available: PDF, Microsoft Excel, Microsoft Word <br />How to Use This Report: <br />Use this report to gain a foundational understanding of the consumers in a given trade area <br />or geography. Demographic data is useful for gathering basic insights, but is strongest when <br />coupled with additional reports (such as the Create Profiles Report). <br />Contents: <br />The Demographic Report contains a comprehensive review of all variables as measured by the <br />U.S. Census. Current year and future year estimates are available based on forecasts. <br />There are numerous variations of this report containing different insights. Please see below for a <br />brief description of each report type: <br />• Age by Sex*: Provides the user with a breakdown of the population by age and sex. <br />Offers total population figures for several years and breaks this information down further <br />by sex and age range. <br />• Basic Demographic Chart*: Provides the user with a breakdown in chart form of the <br />population by general categories. These categories include households by income; <br />household size; age, race and ethnicity percent change; educational attainment percent <br />change; marital status; and household and population percent change. <br />• Complete Demographic*: Provides the user with a breakdown of the population by <br />specific groups, for 2000 and 2010 census numbers, current year estimates, and 5-year <br />projections. These categories include population demographics, population by race/ <br />ethnicity, population by age, median age, households by income, employment, housing <br />units, vehicles available, marital status, and educational attainment. <br />• Housing Units Summary: Provides the user with a breakdown of households within <br />a specified geography. Information contained in this report includes total number of <br />housing units, owner vs. renter statistics, home value of owned homes, and monthly cash <br />rent. <br />• Income by Age Summary: Providesthe user with a breakdown of household demographics <br />and income by age of head of household for the 2000 and 2010 censuses, current year <br />estimates, and 5-year projections. <br />• Income Report*: Provides the user with a breakdown of population demographics and <br />splits the households into groups by income for both the 2000 and 2010 censuses, current <br />2 <br />GROW WITH US. 1-888-2BUXTON buxton@buxtonco.com I www.buxtonco.com <br />Buxton� <br />