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Report #2: Consumer Propensity Report <br />Outputs Available: Microsoft Excel <br />How to Use This Report: <br />The Consumer Propensity Report is an excellent barometer for how the consumers of a given <br />trade area are likely to consume goods and services or possess certain attitudes and opinions. <br />The information contained in this report can help local business owners and store managers <br />better optimize their merchandise/product offerings or their local marketing strategies. <br />Contents: <br />The Consumer Propensity Report contains measurements on the likelihood of residents or <br />workers within the examined trade area to purchase various merchandise or to exhibit particular <br />lifestyle traits. The measurement is based on an index score, in which a score of 100 represents <br />an "average likelihood" for the consumers in the trade area to exhibit the given characteristic. <br />Scores below 100 represent a "less likely than average" tendency to exhibit the characteristic, <br />whereas those above 100 are "more likely than average." <br />The categories evaluated within this report are below: <br />• Apparel <br />• Automotive <br />• Beverages - Alcoholic Drinks <br />• Beverages - Non -Alcoholic Drinks <br />• Cable/Television/Radio <br />• Cleaning Products <br />• Computers/Internet <br />• Dining <br />• Electronics <br />• Entertainment/Leisure <br />• Financial Services <br />• Food <br />• Food - Baking <br />• Food - Condiments <br />• Food - Dairy <br />• Food - Frozen <br />• Food - General <br />• Food - Meat <br />• Food - Snack/Dessert <br />• Health and Beauty Aids <br />• Home Furnishings & Appliances <br />• Home Improvement <br />• Household Products <br />• Lawn & Garden <br />• Lifestyle Statements <br />• Medicine/Drugs/Ailments <br />• Pets & Pet Food <br />• Print Media <br />• Shopping <br />• Spanish Language Media - Topline <br />• Telecom <br />• Tobacco <br />GROW WITH US. 1-888-2BUXTON buxton@buxtonco.com I www.buxtonco.com <br />Buxton9 <br />