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Report #6: Retail Leakage and Surplus Report <br />Outputs Available: PDF <br />How to Use This Report: <br />The Retail Leakage and Surplus Report examines the quantitative aspect of the community's <br />retail opportunities. It is a guide to understanding retail opportunities, but it is not an analysis <br />that indicates unconditional opportunities. The analysis is sometimes called "a gap analysis" or <br />a "supply and demand analysis" and can aid in the following: <br />• Indicating how well the retail needs of local residents are being met <br />• Uncovering unmet demand and possible opportunities <br />• Understanding the strengths and weaknesses of the local retail sector <br />• Measuring the difference between actual and potential retail sales <br />Contents: <br />The Retail Leakage and Surplus Report contain visual and statistical representations of the <br />potential surplus or leakage in a trade area. These figures are based on the ratio of estimated <br />sales potential to estimated actual sales for a given retail category. Information on the following <br />general retail categories is presented, but more specific retail categories are described within <br />the report itself: <br />• Motor Vehicle Parts & Dealers (3 Subcategories) <br />• Furniture & Home Furnishing Stores (2 Subcategories) <br />• Electronics & Appliance Stores (3 Subcategories) <br />• Building Material & Garden Equipment & Supply Dealers (6 Subcategories) <br />• Food & Beverage Stores (4 Subcategories) <br />• Health & Personal Care Stores (4 Subcategories) <br />• Clothing & Clothing Accessory Stores (9 Subcategories) <br />• Sporting Goods, Hobby, Book & Music Stores (6 Subcategories) <br />• General Merchandise Stores <br />• Miscellaneous Store Retailers (5 Subcategories) <br />• Foodservice & Drinking Places (3 Subcategories) <br />The retail categories contained in the report are defined by the North American Industry <br />Classification System (NAICS). For more information on NAICS, please visit the NAICS Association <br />Website: http://www.naics.com <br />9 <br />GROW WITH US. 1-888-2BUXTON buxton@buxtonco.com I www.buxtonco.com <br />Buxton� <br />