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123 Main Street, Anywhere, USA 12345 <br />Executive Summary <br />On behalf of the XYZ City, Buxton has conducted a study to determine the viability of a site as a potential location <br />for XYZ Retailer. Buxton, based in Fort Worth, Texas, is a leading retail site location firm with clients including Red <br />Wing Shoes, Sally Beauty Supply, GNC and Anthropologie, as well as many other national retailers and restaurants. <br />This report is intended to demonstrate the viability of Anywhere as a location for consideration by XYZ Retailer. <br />Further, it is meant to serve as a foundation for discussion between representatives of the XYZ City and XYZ <br />Retailer. <br />Determination of Anywhere's Potential as a Location for XYZ Retailer <br />Buxton assessed five key groups of variables pertinent for retail site selection in markets where XYZ Retailer <br />currently has locations and compared the results with characteristics present in the study site's retail trade area. <br />This allows Buxton to qualify XYZ Retailer as a match. <br />The five groups of variables mentioned are as follows: <br />. Customer Presence - this metric identifies if there is a high presence of XYZ Retailer preferred customers living and <br />working within the trade area. <br />. Demographic - highly specific demographic information pertaining to XYZ Retailer's concept is evaluated to ensure the <br />best type of customer is present in the trade area. <br />. Competitive Presence - businesses of similar concept to XYZ Retailer are considered competitors and evaluated in <br />terms of proximity and market share. <br />. Area Draw - proximity to factors within a marketplace known to cause increased traffic volumes are measured. These <br />include but are not limited to Large Retail Centers, Healthcare Facilities, Universities, Schools, etc. <br />. Accessibility - the trade area and proposed retail site are evaluated for known road size, traffic volumes, and proximity <br />to major thoroughfares. <br />Based on the results comparing the trade area of the potential site with XYZ Retailer's existing store network, this <br />site is well situated to provide an opportunity for XYZ Retailer's expansion plans. <br />This report encapsulates the results of Buxton's analysis and details the potential for XYZ Retailer to establish a <br />successful location in Anywhere. <br />For additional questions pertaining to the contents of this report, or for more information about the site analyzed, <br />please contact: <br />John Doe <br />City Manager- XYZ City <br />817.123.4567 <br />jdoe@xyzcity.gov <br />Bu ton <br />2651 South Polaris Drive • Fort Worth, TX 76137 • Phone: (817) 332-3681 • Fax: (817) 332-3686 • buxtonco.com <br />