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011) City <br />Customer Psychographic Representation <br />123 Main Street, Anywhere, USA 12345 <br />Every US household is classified into one of 71 distinct segments described by that household's lifestyle and <br />spending habits. Segments found within the potential site's trade area are compared to the segments found within <br />the trade areas of XYZ Retailer locations of similar markets to the study site. <br />Any segment that represents at least 3 percent of a retailer's average profile is considered a dominant segment. <br />These are the most represented households within the average XYZ Retailer trade area. <br />For more information regarding Mosaic Segmentation, please visit: <br />www.experian.com/marketing-services/consumer-segmentation.html <br />Segmentation Profile (15 Minute Drive Time) <br />12 <br />10 <br />% Composition <br />8 <br />6 <br />4 <br />2 <br />r/Y Site Profile ® Company Profile ■ Company Dominant Segments <br />n _���h 1 fin <br />I'� <br />oti oti o,1' oA o`' o o� o�' o� ti° �ti 1 51 o'h , N ti� �� ti° tititititi� tit ti`1ii1 ti� ,ye 306\'1V ,y�,y1'' ,ya'1' Ao �. a3 as ah A, a� as Aa y° h�y1''y'' g1 y' 41 h� y' ya �° �� �ti °'' 16`' o`° -� ,'o <br />PPPPP�e��c.c.c.c.000���FF��rzrz >>>������ ecec��e��000000eeeeeeaaaaee5555 <br />Segments <br />Trade Area Comparison (15 Minute Drive Time) <br />Total Households <br />Total Population <br />Core Dominant Segments <br />XYZ Retailer Anywhere, USA <br />Average Trade Area Site Trade Area <br />86,838 31,109 <br />215,319 70,939 <br />38,751 8,317 <br />Buxton <br />2651 South Polaris Drive • Fort Worth, TX 76137 • Phone: (817) 332-3681 • Fax: (817) 332-3686 • buxtonco.com <br />