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Buton <br />Case Study <br />ROCK SOLID DEVELOPMENT IN <br />THE GRANITE STATE <br />A City With Vision <br />The City of Rochester, <br />New Hampshire, <br />is located in the <br />southeastern portion of <br />the state, just northwest <br />of Portsmouth. With a <br />population of nearly <br />30,000, Rochester is <br />one of the largest and fastest -growing <br />Granite State. <br />cities in the <br />22 miles northwest of Portsmouth, NH <br />POPULATION: <br />30,000 <br />Proving development potential <br />BUXTON CLIENT SINCE: <br />2007 <br />Rochester city leaders wanted to attract retail and <br />commercial development in order to broaden the <br />commercial property tax base and create jobs. <br />They realized, however, that they needed rock solid <br />proof that the city had both the population and <br />infrastructure to support commercial development. <br />In 2007, the city took a bold step and turned to <br />Buxton for support in making the vision a reality. <br />Prove It <br />Buxton conducted a full analysis of Rochester's <br />retail sector, including psychographic analysis of <br />how Rochester's residents behave as shoppers. <br />Based on this analysis, the company provided a list <br />of retailers that have a high likelihood of success <br />in Rochester. Using the tools and resources that <br />Buxton provides, including its web -based SCOUT <br />platform, the city was able to present a convincing <br />case to potential retailers and provide support for <br />existing local businesses. <br />T.J. Jean, mayor of Rochester, noted that "In this <br />day and age, it's all about analytics and having <br />statistics on your community. Municipalities don't <br />always have that at their fingertips. But with Buxton <br />and the SCOUT program, we've been able to turn <br />that around and provide prospective clients with <br />some really good analytical data to help them <br />make their decision to locate in Rochester." <br />