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Caltech/MIT Enterprise Forum <br />Entrepreneurial Opportunities in ASPs <br />Tuesday, February 20, 2001 <br /> <br />Speakers <br /> <br />Robert Larsen-Hughes <br />National Managing Director of e-Business Services <br />RSM McGladrey, Inc., St. Paul, MN <br /> <br /> 651/265-2707 <br />robert_larsen-hughes~rsmi.com <br /> <br />Robert specializes in e-business technology, enterprise information technology, strategy, and planning. He has over <br />15 years of strategic information systems related experience. He is sought after as an e-business industry expert, <br />panelist, and featured speaker for universities, major corporations, and information technology research firms. He is <br />the author of Lotus Notes Application Development: Solving Business Problems and Increasing Competitiveness, <br />Prentice hall, 1994. <br /> <br />Robert's areas of specialty include Information Technology Strategic Planning, e-business and e-commerce <br />Strategic Planning, Business Process Improvement, Workgroup Technology, Client/Server Technology, Public and <br />Private Networks and Technology Project Planning and Management Methodology. <br /> <br />James Brennan <br />President/CEO <br />Experiant, Culver City, CA <br /> <br /> 310/815-2811 <br />jbrennan~experiant.com <br /> <br />James brings a broad background of technology, business, and interactive media/marketing strategy to Experiant and <br />its clients. Itis experience includes over six years of management consulting experience with a focus on developing <br />and executing new product strategies and establishing strategic alliances for both startups and Fortune 500 <br />businesses. Experiant serves emerging and established online businesses with a full range of convergent media <br />services t?om strategic planning, design, and production to content management and distribution. <br /> <br />Prior to co-fbunding Expcriant, James was Director of Strategy for the New Ventures group at USWeb/CKS (now <br />marchFIRST). While at USWeb/CKS, James helped clients develop overall launch and operations strategies for <br />new online ventures. James was formerly a technology manager in the Media & Entertainment practice at Accenture <br />(formerly Andersen Consulting), where he helped launch new online businesses for established consumer media and <br />technology companies. <br /> <br />Andrew Cousin <br />Chief Executive Officer <br />Adfusion.com, Los Angeles, CA <br /> <br /> 310/312-2077 <br />acousin~adfusion.com <br /> <br />In addition to his leadership role, Andrew's primary focus is to direct the technology, specification development and <br />application functionality, finance and operations teams and activities at Adfusion. Andrew is also current Chairman <br />and Chief Executive Officer of Amersham Corporation, which in March 1995 acquired a national manufacturer and <br />distributor of' functional hardware to several end-use industries. Since the acquisition, sales and profitability of the <br />company have been improved dramatically. Prior to Amersham's formation, Andrew was VP Operations of Edwards <br />Itigh Vacuum (BOC Group), a supplier of capital equipment to the semiconductor industry. Mr. Cousin throughout <br />his career has been a leader, entrepreneur and professional manager. Mr. Cousin's business experience over the past <br />20 years includes senior executive management, strategy development, finance, acquisition analysis and execution <br />and information systems development and implementation. This experience has been gained in both large multi- <br />national corporations and as the founder of a high growth entrepreneurial company. Mr. Cousin's strengths include <br /> <br /> <br />