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Buxton <br />!Dentifying Customers <br />Group Structure <br />Se y ent Group <br />Label <br />Segment Name <br />% of US Households <br />Page # <br />Affluent Suburbia <br />11.19% <br />A01 <br />America's Wealthiest <br />1.14% <br />6 <br />A02 <br />Dream Weavers <br />1.74% <br />7 <br />A03 <br />White-collar Suburbia <br />1.43% <br />8 <br />A04 <br />Upscale Suburbanites <br />0.84% <br />9 <br />A05 <br />Enterprising Couples <br />0.84% <br />10 <br />1 .. <br />Small-town Success <br />2.38% <br />11 <br />New Suburbia Families <br />2.82% <br />12 <br />B Upscale America <br />13.26% <br />BO <br />Status -conscious Consumers <br />1.55% <br />13 <br />B02 <br />Affluent Urban Professionals <br />1.44% <br />14 <br />B03 <br />Urban Commuter Families <br />6.33% <br />15 <br />B04 <br />Solid Suburban Life <br />0.63% <br />16 <br />B05 <br />Second -generation Success <br />2.40% <br />17 <br />B06 <br />Successful Suburbia <br />0.91% <br />18 <br />Small-town Contentment <br />7.64% <br />C01 <br />Second City Homebodies <br />0.74% <br />19 <br />CO2 <br />Prime Middle America <br />3.52% <br />20 <br />CO3 <br />Suburban Optimists <br />0.61% <br />21 <br />C04 <br />Family Convenience <br />1.93% <br />22 <br />C05 <br />Mid -market Enterprise <br />0.84% <br />23 <br />Nuevo Hispanic Families <br />2.73% <br />24 <br />Working Rural Communities <br />1.06% <br />25 <br />Lower -income Essentials <br />0.83% <br />26 <br />Small -city Endeavors <br />1.95% <br />27 <br />E American Diversity <br />9.73% <br />E01 <br />Ethnic Urban Mix <br />1.89% <br />28 <br />E02 <br />Urban Blues <br />1.74% <br />29 <br />E03 <br />Professional Urbanites <br />2.09% <br />30 <br />E04 <br />Suburban Advantage <br />1.15% <br />31 <br />E05 <br />American Great Outdoors <br />1.37% <br />32 <br />E06 <br />Mature America <br />1.48% <br />33 <br />F Metro Fringe <br />10.63% <br />F01 <br />Steadfast Conservatives <br />6.51% <br />34 <br />F02 <br />Moderate Conventionalists <br />1.60% <br />35 <br />F03 <br />Southern Blues <br />0.92% <br />36 <br />F04 <br />Urban Grit <br />0.55% <br />37 <br />F05 <br />Grass -roots Living <br />1.05% <br />38 <br />G Remote America <br />7.39% <br />G01 <br />Hardy Rural Families <br />2.70% <br />39 <br />G02 <br />Rural Southern Living <br />2.71% <br />40 <br />G03 <br />Coal and Crops <br />1.81% <br />41 <br />G04 <br />Native Americana <br />0.18% <br />42 <br />H Aspiring Contemporaries <br />11.18% <br />H01 <br />Young Cosmopolitans <br />3.22% <br />43 <br />H02 <br />Minority Metro Communities <br />2.20% <br />44 <br />H03 <br />Stable Careers <br />4.29% <br />45 <br />H04 <br />Aspiring Hispania <br />1.48% <br />46 <br />Rural Villages <br />I01 <br />Industrious Country Living <br />1.30% <br />47 <br />an <br />I <br />4.77% <br />IO2 <br />America's Farmlands <br />1.04% <br />48 <br />I03 <br />Comfy Country Living <br />0.73% <br />49 <br />I04 <br />Small-town Connections <br />0.48% <br />50 <br />I05 <br />Hinterland Families <br />1.23% <br />51 <br />J Struggling Societies <br />8.20% <br />T01 <br />Rugged Rural Style <br />1.62% <br />52 <br />J02 <br />Latino Nuevo <br />2.91% <br />53 <br />103 <br />Struggling City Centers <br />1.72% <br />54 <br />104 <br />College Town Communities <br />0.98% <br />55 <br />105 <br />Metro Beginnings <br />0.98% <br />56 <br />K Urban Essence <br />8.63% <br />K01 <br />Unattached Multi -cultures <br />0.38% <br />57 <br />K02 <br />Academic Influences <br />0.47% <br />58 <br />K03 <br />African -American Neighborhoods <br />1.93% <br />59 <br />K04 <br />Urban Diversity <br />2.44% <br />60 <br />K05 <br />New Generation Activists <br />2.37% <br />61 <br />K06 <br />Getting By <br />1.05% <br />62 <br />L Varying Lifestyles <br />0.80% <br />L01 <br />Military Family Life <br />0.31% <br />63 <br />L02 <br />Major University Towns <br />0.27% <br />64 <br />L03 <br />Gray Perspectives <br />0.22% <br />65 <br />©Experian 1 <br />