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iciusion ana L.onneCTIonS <br />y faces a unique set of challenges in their creation of a retail destination for the futur <br />ver, many of the problems in Ramsey can be similarly seen at a regional or national <br />Our proposed solutions attempt to address each general problem directly, in the cc <br />nsey's current assets. In doing so, we believe, Ramsey will effectively become more <br />letitive in attracting and retaining retailers. <br />]nging Global Retail High Regional Competition Experiential Shoppi <br />i, big -box retailers have been <br />:ing and closing stores for <br />?s. Large shopping malls are <br />er being built across suburban <br />nd many more people are <br />ig to shop online. To confront <br />ing direction in retail on a <br />I scale, we propose: <br />'ding a Unique Identity <br />for Ramsey <br />r 10 represents a perfect <br />nity to establish an identity for <br />that is evident immediately upon <br />trance into the city. Similar to <br />losal, the "Gateway to Greater <br />ta" project calls for Ramsey to <br />in outdoor and natural resource <br />identity; we believe this brand will <br />rly guide Ramsey's development <br />and beyond. <br />POO <br />)0100 <br />Ramsey lies in an area that is <br />surrounded by large retail nodes - <br />Coon Rapids, Otsego and Anoka each <br />have established markets that directly <br />compete with Ramsey. To combat <br />this uncannily large amount of local <br />competition for Ramsey, we propose: <br />Utilizing Existing Assets <br />in Ramsey <br />Successful small city retail development <br />lies in the cultivation of existing assets <br />and inventory, rather than attempting to <br />attract larger national retailers (i.e. big -box <br />retail). The 'Talent & Tenacity" project calls <br />for the establishment of a series of business <br />incubators in Ramsey aimed at spurring <br />development, a proposal we believe <br />echoes our suggestion of entrepreneurial <br />expansion. <br />• <br />Large open areas in Ramsey ha <br />been designated for commerci <br />development. There are more tl <br />shops and restaurants currently <br />across the city, but only a few a <br />located in the COR area of Ran <br />To address this locational dispar <br />propose: <br />Experiencing the Char( <br />of Ramsey <br />Economic and land use tools may <br />to incentivize retail that character <br />Ramsey in a new light. Through the <br />centering of the theme of retail or <br />and recreational activities, resider <br />Ramsey will see their interests man <br />in the new character of retail, whill <br />passerby will have reason to stop <br />in the city itself. <br />Ramsey initially reacted to market pressures by branding their downtown as the " <br />C <br />