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Page 114 <br />Considering the above context and the retail market data, the City of Ramsey should pursue a <br />niche -based retail recruitment strategy. Typically, niches are specific markets made up of <br />several similar or complementary businesses that serve a specific clientele. Niches are based <br />on consumer interest, often defined by demographics (for example, an elderly/retiree niche), <br />type of good (furniture, entertainment), or an environment (mall or shopping district). <br />Two existing niches include furniture and car sales. According to the Claritas data, the City of <br />Ramsey is high performing in both of these markets. Potential niches in Ramsey include a <br />retiree niche, a wedding niche, and a restaurant niche. The Claritas data shows significant <br />money in these industries moving outside of the district, suggesting the potential for businesses <br />that serve these interests to be successful; in addition, a few businesses in these niches already <br />exist in Ramsey. For new niches, coordination and recruitment of businesses is key; for existing <br />niches, or when potential niches are further along, developing a cohesive identity for consumers <br />and enhancing the market is a more successful strategy. A summary of existing and potential <br />niches is found below: <br />Table 1, Existing and Potential Niches in Ramsey, Minnesota <br />Niche <br />Existing Businesses <br />Potential Businesses <br />Auto Niche, RV niche <br />Star Auto Sales <br />NAICS 441 <br />EZ Auto Sales <br />Automotive repair and <br />Northern Auto Sales <br />Maintenance (NAICS 8111) <br />Dale's Auto Sales <br />AMG Auto Sales <br />Automotive parts, <br />Accessories, and Tire stores <br />J&C Auto Sales <br />(NAICS 4413) <br />Jack's Auto Repair <br />Pleasureland <br />D/Best Auto Repair <br />Gus's Auto Works <br />Heartland Tire <br />Ken's Repair and Sales <br />T3 Auto and Rec <br />Top Ten Auto <br />Top Shelf Tires <br />The Rocket Shop <br />Three D's Auto Shop <br />Wilkins Used Cars <br />Furniture and Home <br />Slumberland <br />NAICS 442 <br />Improvement Niche <br />Accent precision wood products <br />Floor covering stores <br />B&B Carpet One <br />Window treatment stores <br />Cabinetry Concepts <br />Home decor stores <br />H&H Floor Covering <br />Resale stores <br />