Agenda - Council Work Session - 02/12/2018

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CC Work Session 2. 1. Meeting Date: 02/12/2018 Information Title: Discuss Strategic Direction for Community Sign and Streetscape Plan Purpose/Background: Purpose The purpose of this case is to discuss strategic direction for a work plan to complete a Community Sign and Streetscape Plan. This topic is intentionally abstract in order to provide initial direction and scoping. The primary reason for bringing this topic forward at this point is to discuss replacing a destroyed sign at Bunker Lake Boulevard and Saint Francis Boulevard. It is possible to discuss replacement of this sign separate from the broader sign plan; however, Staff believes there is merit on reaching consensus on community sign design so that there can be a consistent appearance for these community signs across all districts and areas. Additionally, this topic is generally included within the Council's Strategic Plan, and is anticipated to be discussed in 2018. Finally, the City has been approached by The Links at Northfork to discuss rehabilitation of the shared sign at Highway 10 and Alpine Drive. With additional resources in the Community Development Department and reconfirmation through the latest Strategic Plan Update, Staff feels confident that it has sufficient resources to complete this task in 2018. Projects within the Resilient Communities Project (RCP - University of Minnesota) have helped advance this discussion. Recent discussions on Highway 10 planning and other corridor planning efforts within the Comprehensive Plan have also helped advance this discussion and set it up for completion in 2018. Requested Direction Policy and Process Questions (focus of tonight's discussion; other policy questions will be asked and answered as part of the process itself) • Do we want to focus on just consistent sign design, or do we want to include landscape and streetscape design? • Do we want to utilize the existing sign package for The COR as a framework (see attached), or should part of the Work Plan include an exercise to review other sign design concepts? In other words, do we want to use the designs of the signs in The COR as a baseline, and then expand their use community wide by re -branding them for the City or other specific nodes (change colors and logos; see attached example)? • Do we simply want to replace the sign at Bunker Lake Boulevard and Saint Francis Boulevard with its original design? • Do we want to consider rehabbing The COR signs to match the City logo and colors (see attached) with The COR as a secondary logo on these signs? Estimated cost for this rehab is $5,000 to $10,000, depending on complexity (replacing panels would be the largest cost). Potential Key Components of a Plan • Define the goal of the plan. What are the key issues? • Conceptual Sign Designs • Map of Community Sign Locations • Conceptual Standard Streetscape Design/Layout . Landscape Plan