Agenda - Council - 02/27/2018 - Laserfiche WebLink

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BOLTON & MENK Real People, Real Solutions. Final Video — Recommended Corridor Vision This video will be a presentation of the recommended improvement alternative moving forward. This will include motion graphics, voiceover and interviews explaining why this alternative was selected over others and how it fits the vision for the corridor and community. This video will also discuss the steps and schedule of project implementation. Estimated Length: 5 minutes 3.2 Infographics The state of communications is increasingly visual. Infographics are a powerful way to simplify complex data, processes, or ideas into visuals that enable grasping information at a glance. The Bolton & Menk team will use infographics whenever data heavy information needs to be clearly communicated to the public or stakeholders. The style of infographics will encompass the established project branding. We will create Infographics to communicate technical details during the vision refinement phase. 3.3 Print Communications Newsletters will be sent out to Ramsey residents, property owners, and business owners prior to each public open house. In addition, we will provide project updates every other month (3 anticipated during this phase) for inclusion in the Ramsey Resident as one tactic to keep the momentum and energy required for a lively campaign. 3.4 Project Website and Online Engagement Our team will develop and maintain a project website. The goal of the website is to be an information hub for all project content that allows the public to track the project progress. We will include our online public input application with customizable interface and tools. This is an application we developed that allows the public to add comments linked to locations on a map, tying the comment to a specific location or travel route. We can customize the application to solicit comments, foster discussions, and allow reaction (Like/Dislike buttons) to track trends. We will utilize the online public input tool to supplement public engagement at major project milestones and in coordination with other communications tool such as the project website, social media and Ramsey Resident newsletter updates. 3.5 Social Media We will use social media outlets such as Facebook and Twitter to blast updates and notifications to an established or existing following or targeted audience. Messages will be concise and short and then direct the audience to the project website for more detailed information. Social media formats can both be developed and maintained by the Bolton & Menk team or we can provide crafted messages to for your existing social media accounts. Messaging should occur at a minimum around major project milestones and public meetings. However, posting on a more regular basis will support the efforts of a lively project campaign. Task 4: Funding The Bolton & Menk team will develop a funding plan that will serve as a guide to securing funding commitments from project partners as well as identify key competitive sources that should be pursued. 18