Agenda - Council - 05/22/2018 - Laserfiche WebLink

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lour 1111.1siion: To work together to reiposibty grow our community, and to provide quality, coat -effective, and efficient government ierrlcas. CC Regular Session 7. 7. Meeting Date: 05/22/2018 By: Chloe McGuire Brigl, Community Development Information Title: Approve Scope and Work Plan for Highway 47 Land Use Planning and Image Efforts (Non -Traffic Issues) Purpose/Background: The City's Strategic Plan includes an initiative to 'improve the image of key corridors' by using Property Owner/Citizen Engagement strategies to develop an adopted Statement of Goals. The primary corridors identified in the Strategic Plan include Highway 10, Nowthen Boulevard, Highway 47, and Armstrong Boulevard. The purpose of this case is to develop a work plan for Highway 47. The purpose of this case is to focus on efforts specifically to Highway 47. Observations/Alternatives: Staff has identified a need/opportunity to communicate an update to key stakeholders. In discussions with Highway 47 stakeholders, residents felt the need for additional study on enhacing the image, increasing retail, reducing noise, and improving traffic flows. The Highway 47 Corridor Improvement Program Work Plan is recommended to have the following steps: 1. Background Data Collection: Stakeholder engagement, qualitative and quantitative data gathering 2. Determine key issues, barriers, and goals 3. Solutions: Develop list of potential solutions to solve key issues and meet goals 4. Adopt Final Plan Community Engagement centers around three key milestones: 1. Identify the problem attempting to be solved. Identify the issues surrounding the topic. 2. Identify potential solutions generated by the community (City doesn't lead with solutions). 3. Evaluate and prioritize solutions. The engagement effort is planned to be completed in one (1) year with six (6) to nine (9) months for engagement efforts and background research. This timeline is focused on developing a more comprehensive approach and new policies and programs. This is the typical length for a small area or corridor plan, in order to fully gather necessary data, research best practices, connect with affected agencies, and engage the community meaningfully. In the meantime, Staff is working on several existing initiatives to improve the image of this corridor. 1. Code Enforcement Case Management on key nodes and violations. 1. A cluster of cases exist at the Bunker Lake Boulevard and Alpine Drive Nodes. 2. Preparing a Streetscape Plan (landscaping, street lighting, signage) 1. A draft signage plan/manual is attached. Please note that this is highly draft in format. Staff is finding difficulty in reducing costs of current sign design guidance and merging with new brand guidelines without sacrificing quality design. Before Staff expends more resources, it is desired to check in with