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Section II: Market analysis <br />Market overview <br />Restaurant Customer Draw Area (CDA) <br />To determine Ramsey's CDA, we considered the following factors. <br />- A recent survey conducted by Zagat on national dining trends suggests 54% of all <br />respondents are willing to travel for up to 30 minutes for a good restaurant.4 <br />- Ramsey is located about halfway between two established restaurant nodes. One <br />located in Elk River along Highway 169 and the other located in Anoka -Coon <br />Rapids along Highway 10. Both two nodes are approximately a 15 minute drive <br />from Ramsey. <br />- Ramsey is to the northwest of the confluence of the Mississippi and Rum Rivers. <br />This geography blocks easy access to Ramsey from south of the Mississippi River <br />or east of the Rum River. Access to Ramsey from those two directions will likely <br />pass through the two existing restaurant nodes. <br />Based on these factors, we defined the CDA with the following criteria. <br />- Approximately a 20 minute drive time from Ramsey <br />- North of Mississippi River, due to lack of easy access from the south <br />With further refinement, we <br />constructed the following map of Ramsey's <br />CDA. (Figure 1) The CDA includes all of <br />Ramsey, Nowthen, and Anoka, as well as <br />parts of Oak Grove, Coon Rapids, St. <br />Francis, and Elk River. The CDA is roughly <br />surrounded by Highway 10 to the south, <br />Highway 169 to the west, Round Lake Blvd <br />NW to the East and the St. Francis city <br />border to the north. <br />Total Households: 22,698 <br />By census tracts <br />$t Francis <br />zrraz �lilliiuiipij°I°p"I lllllllllului°j°iliip <br />it Imilllluuli Vuii ililiii li IhII'„ <br />iIViillll1111111jpp1ljIIIIIVpliiiilll'Illllllllljj"illll'llllllllllipl a i.Nl <br />IIIIIIIII <br />IIIIII1i <br />1IIIIppWuullllllllllll <br />� IIIII <br />37 <br />°'lI/11i111111I <br />%%%%%%%%%%. <br />Elk Riveriffimffiliffilimil <br />111111111111111111111111,11,11,111,1 <br />764.34 <br />Ramsey <br />288 ?f <br />Anoka <br />0 3.5 7 14 <br />Data Source: U.S. Census Bureau <br />Produced by: Matthew Lupini, University of Miinnesota <br />Oak Grove <br />Andover <br />2 <br />0,73 Coon Rapid <br />21 <br />Miles <br />Figure 1. Customer draw area defined for the <br />current study. <br />4 Zagat. 2018 Dining Trends Survey. <br />https://www.zagat.com/b/2018-dining-trends-survey-highest-tippers-social-media-habits-and- <br />more?zagatbuzzid=janl8weekl&utm_source=newsletter&utm_medium=email&utm_campaign=national2018011 <br />0&utm_type=article&utm_order=1 <br />3 <br />