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Section II: Market analysis <br />Market overview <br />Restaurant Customer Draw Area (CDA) <br />To determine the Ramsey restaurant CDA, we considered the following factors. <br />- A recent national dining trend survey conducted by Zagat suggests 54% of all <br />respondents are willing to travel for up to 30 minutes for a good restaurant 4. <br />- Ramsey is located about halfway in between two established restaurant nodes. <br />One located in Elk River, along Highway 169 and the other one located in Anoka - <br />Coon Rapids, along Highway 10. Both two nodes are approximately 15 minutes <br />drive away from Ramsey. <br />- Ramsey is to the northwest of the confluence of the Mississippi River and the Rum <br />River. This geography, however, blocks easy access to Ramsey from south of the <br />Mississippi River or east of the Rum River. Access to Ramsey from the two <br />directions will likely pass through the two existing restaurant nodes. <br />Based on these factors, we defined the CDA with the following criteria. <br />- Approximately 20 minutes drive time from Ramsey <br />- North of Mississippi River, due to lack of easy access from the south <br />With further refinement, we constructed the following map of the Ramsey <br />restaurant CDA. (Figure 1) The CDA <br />includes all of Ramsey, Nowthen, and <br />Anoka, as well as parts of Oak Grove, <br />Coon Rapids, St. Francis, and Elk River. <br />The CDA is roughly surrounded by <br />Highway 10 to the south, Highway 169 to <br />the west, Round Lake Blvd NW to the East <br />and the northern St. Francis city border to <br />the north. <br />Restaurant CDA demographics <br />Elk River <br />M,s <br />0 3.5 7 <br />Total Households: 22,698 <br />By census tracts <br />202.92 <br />Nowthen <br />130.09 <br />St. Francis <br />47051 <br />Oak Grove <br />248.81 <br />467.07 <br />525.37 Andover <br />76434 <br />2131.77 808.04 <br />pA+RiL * 2362.63 <br />Pf 1403.36 <br />Ramsey 204428 <br />2886.51 447073 Coon Rapid <br />Anoka2369.41.K <br />14 21 <br />Miles <br />448 26 906,69 <br />Data Source: U.S. Census Bureau <br />Produced by: Matthew Lupini, University of Minnesota <br />Figure 1. Customer draw area defined for <br />the current study. <br />4 Zagat. 2018 Dining Trends Survey. <br />https://www.zagat.com/b/2018-dining-trends-survey-highest-tippers-social-media-habits-and- <br />more?zagatbuzzid=janl8weekl&utm_source=newsletter&utm_medium=email&utm_campaign=national2018011 <br />0&utm_type=article&utm_order=1 <br />3 <br />