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(Figure 2) However, households led by Generation X (age 35-55), on average spend <br />more dollars on food away from home than the other age groups. Considering the <br />median age of Ramsey is around 34.9, it is likely most households are led by people of <br />the Generation X age group. This suggests that the city's demographics, in addition to <br />the higher median household income level, are a positive characteristic of in terms of <br />food expenditures at restaurants. <br />It is worth noting that Ramsey is the major population center of the CDA. <br />Although Anoka and Coon Rapids also have large populations, there is also a large and <br />established restaurant node in that region. It is likely that the Ramsey restaurant CDA <br />will only capture a fraction of the population living in Anoka and Coon Rapids. <br />Market size <br />Based on the demographics of Ramsey and the expenditure data shown in <br />Figure 2, we estimate Ramsey CDA to spend approximately 1.5 times more than the <br />national average, or approximately: $3,864.39 X 1.5 = $5,798 per household. The total <br />annual expenditure for food outside of home for the Ramsey CDA is estimated to be: <br />$5,798 X 22,698 = $131,603,004. The 2018 Zagat dining trend survey suggest average <br />cost of a restaurant meal is $36.4 per person and an average respondent dine out 5.9 <br />times a week, of which 4.9 times are lunch and dinner. If we assume similar numbers <br />for Ramsey, we estimate the Ramsey CDA spend approximately: $131,603,004 X <br />4.9/5.9 = $109,297,410 on lunch and dinners. Based on the 2017 Restaurant Industry <br />Pocket Factbook published by the National Restaurant Association14, the average unit <br />sales of a full -service restaurant in 2014 was $992,000 and a quick service restaurant <br />was $861,000. This suggests the Ramsey CDA can support: <br />Full service restaurants: $109,297,410/$992,000 = 110 <br />Quick service restaurants: $109,297,410/$861,000 = 127 <br />Based on the Claritas data collected previously15, similar calculations yield that <br />the trade area can support as many as 152 food services and drinking places. <br />Considering the variety of restaurants, we conclude that the Ramsey CDA has a market <br />size that can support between 110 to 152 restaurants. <br />U.S. Kitchen Incubators Industry Overview <br />There are two reports from 2013 and 2016 published by American Communities <br />Trust, Econsult Solutions, and Urbane development that highlight the food incubator <br />14 http://www.mnrestaurant.org/uploads/2/8/9/5/28957157/nra_pocket_factbook_feb_2017-final.pdf <br />15 Claritas. Claritas - Consumer Buying Power 2017. s.l. : Claritas with environics analytics, 2017. <br />5 <br />