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Decentralized Community Models <br />Coordination and Marketing <br />Prepared by Tyler Atchison, Jae Young Choi, David Christensen, and Andrew Stieber <br />Students in SMGT 3881W - Senior Seminar in Sport Management <br />33 <br />Overview <br />As the City of Ramsey evaluates theiroptions fora community center, one potential model <br />to consider is a decentralized model. In this model, various public and private businesses <br />operate out of their own facilities, yet work together to provide all the amenities that could <br />be found in a single -facility community center. This report looks at a selection of <br />community centers that utilize a similar model, analyzes how the various facilities and <br />programs are coordinated, and how they are marketed to the public. <br />Communities <br />When choosing which communities to analyze, there were two main factors thatwe <br />focused on. <br />The firstselection criteria was to focus on <br />communities that serve a similar <br />population to the City of Ramsey. <br />The second selection criteria used to <br />narrow down the communities analyzed <br />was their distance from a major <br />metropolitan area. <br />Using these two selection criteria, the pool <br />was narrowed down to 4 communities: <br />- Goodman CC in Madison, WI <br />- Greenfield CC in Greenfield, WI <br />- Highland Park CC in St. Paul, MN <br />- Arlington Hills CC in St. Paul, MN <br />City <br />o ne <br />30,000 <br />p see <br />.ACC eCC e�w Cw� <br />Community <br />Figure 11 <br />Distance Fran Metro <br />34 <br />Ftgwe 1,2 <br />30 <br />