Agenda - Parks and Recreation Commission - 10/11/2018

Home

Social Media Each of the four centers analyzed made sure to utilize social media to market and coordinate their facilities and partnerships. But why is social media marketing so important? 1 Social media can showcase your community center to a wide audience. 2 Social media can develop a loyal community, as shown bythe chart on connection and satisfaction below. to% 40% 20% 0% -20% -40% Customer Value 0 Not ebdtinnally Highly satisfied {but [Mn connected fully connected} -18% Perceive brand afferenuatian land satisfied, bast noisily connecledl Customer Value -Baseline Figure 1.3 52% Fully connected land satisfied, and abk to Perceives brand differentiation) 3. Social media can increasedailyexposure, as demonstrated bythe Goodman Community Center Goodman Community Center 9,000 7,717 6,000 3,000 Folbwers on F.acebmg Figure 1.4 37 4,asa sally [unsure Recommendations Based on the findings of this report, we make three recommendations: 1 We recommend that in order to have a successful decentralized model, it is imperative to have a central hub to coordinate the cities various programs and activities. While this sounds like a centralized model, many cities that have decentralized programming still have a central hub where people can gather or receive information about the organization and often the city itself. The central hub should be in the CO R, as this offers an easily accessible location for many of the residents in the City of Ramsey. 2 Oursecond recommendation is that the City of Ramsey increase focus on their digital marketing and coordination, especially through their website and social media. This can enhance the visibility of eventswhile providing an easy method to re lay updates. We suggest starting with a focus on Facebookwith the potential to expand to others such as Twitter and Instagram. An intern could be utilized to operate the social media platforms. raeooa n keel Commonly Used Social Media Platforms snaanar 796 9596 5.696 Most Effective Social Network for Organizations • Twitter • ▪ Gurgle. • Instagrarn • YouTube • ▪ Doter Know Figure 1.5 Figure 1.e 3 In addition to the two recommendations above, we also recommend that if the City of Ramsey decides that a decentralized model is the best option, the city should gain further information and guidance from the above community centers. Particularly looking to the Highland Park and Arlington H ills CommunityCenters, as these were the centers that appear most successful while also coordinating with other public and private entities. 38 32