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Mayor LeTourneau stated that if you use solar lighting, there would need to be an estimate on the <br /> life expectancy of the equipment. He asked if the same thought process would apply to Ramsey <br /> Boulevard, as the City is currently not sure of the plans of Highway 10 and that interchange. <br /> Councilmember Heinrich agreed that there will be a grade separation and that sign could then be <br /> eliminated in the future. <br /> Community Development Director Gladhill noted that the sign could be relocated but agreed <br /> there would be a cost. <br /> Councilmember Shryock stated that the City has already been through one rebranding and this <br /> appears to be another rebranding. She agreed to not do anything major with the sign because of <br /> the interchange that will come along with Highway 10. She noted that it will be some time <br /> before the Highway 10 projects moves forward and perhaps some updating could be done on the <br /> sign in the meantime. She asked if the Ramsey Boulevard sign should be a COR sign. <br /> Councilmember Kuzma stated that he hates The COR and would like to go back to the City of <br /> Ramsey. He explained that if someone is not from the area, they do not know what The COR is. <br /> Mayor LeTourneau agreed that there is more brand value associated with the City of Ramsey <br /> compared to The COR. He agreed that it does not add enough value to use The COR in branding <br /> and the message should be consistent throughout the city. <br /> Councilmember Heinrich agreed that there is tremendous value in recognizing the whole city. <br /> She explained that there are people in the northwest area of the city that do not understand The <br /> COR. <br /> Mayor LeTourneau agreed that residents in other areas of Ramsey can feel isolated and would <br /> rather open it up to the entire city. <br /> Councilmember Heinrich stated that she does like the idea that the sign could be repurposed to <br /> use what is there while it is there. <br /> Councilmember Riley agreed with the comments of Mayor LeTourneau that this would be a <br /> gateway sign for the City of Ramsey. <br /> Councilmember Shryock explained how The COR came to be and compared that to Riverdale in <br /> Coon Rapids. She explained that The COR is within Ramsey and identifies a location rather <br /> than a community. She stated that there is already an entrance to Ramsey sign that would <br /> identify the City, whereas the Ramsey Boulevard sign would identify The COR and the <br /> businesses within. <br /> Community Development Director Gladhill noted that this exact discussion has come up in every <br /> strategic planning discussion. He stated that the consensus that he gathered previously was to <br /> primarily focus on the City of Ramsey as the lead, with the other identifier to be secondary, such <br /> as The COR. <br /> City Council Work Session/March 12, 2019 <br /> Page 5 of 9 <br />