Agenda - Council - 07/09/2019 - Laserfiche WebLink

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EFFECTIVENESS Effective advertising is key to increasing foot traffic and boosting sales. Traditional advertising mediums, like newspaper, radio and television, are decreasing in reach while requiring costly production time. An LED sign offers an economical and profitable advertising tool for delivering messages to your customers 24 hours a day, 365 days a year. Watchfire signs are unmatched in responsiveness, ease of use and effectiveness. Compared with other mediums, our signs reduce production time and cost, and reach a wider audience. Better Results That Cost Liss The true value of an advertisement is measured in cost per thousand impressions (CPM). The more people you can reach for less money, the better. LED sign advertising has a lower CPM than radio, newspaper or television, which brings you the greatest return on your investment. Use the Impact of Instant Messaging Newspaper, radio aI'd television ads tskevaluable time and money to produce. Watchfire signs allow you to communicate instantly with your audience and tailor your messaging by time of dayor other conditions. React to changing inventories. and weatiter conditionswith messages that grab the at to nt io n of consumers. TRADITIONAL MEDIA FALLS - 26% Weekly time spent listening declined 26%from 2007 to 2012. 21 Overall newsprint readership across all demographics has declined by over 2 7% since 2009. iNEws 8 viatcharefigeruttwn +20 Hours Make the Most of Your Advertising Budget A Walchf ire s ig n rs a boost for your bottom Tine You can reach a wider audience, which increases foot traffic and sales. With a simple change in how you allocate monthly advertising dollars, an LED sign becomes aver y affordable o pt ion. Successful Advertising is About Location, Location, Location No other form of advertising allows you to communicate with customers who are in close proximity to your business. Ina national research study, 59%, of small business owners reported more sales after installing an on premise sign. Your local Watchfire sign dealer can helpyou choose the LED sign that's perfect for your location, LED SIGNS ON THE RISE The average time per week American travelers spend on the road driving the same route every day. according to a study by Arbitron. 59% T he perc entage of small business owners who reported mo re sales after installing an on premise sign, according to the National 5gnage Research &Education Conference. 74(CPM An LED sign's CPM ;cost per thousand impressions) compared with S7 for an online targeted banner ad. S13for radio and over $22 for television. '1d '12 w