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PRIME <br />DVERTISING <br />PRIME ADVERTISING GUIDELINES — Exhibit A <br />Advertising Content: In its agreements with advertisers, the agreements shall clearly indemnify and hold harmless the <br />"City" for any and all claims of any kind or nature arising out of the advertiser's display advertising content. <br />Prime shall obtain family -friendly commercial messages and/or advertisements consistent with the following guidelines. <br />Any commercial message or advertisement which contains any of the following characteristics or which is of the type or <br />category listed shall be and hereby are expressly prohibited: <br />1. Promotion of the sale or consumption of tobacco products or depiction of the use of tobacco products. <br />2. Promotion in any form of illegal drugs, illegal drug use or illegal drug materials or characterizations which <br />suggest or depict the promotion or glorification of any such products, activities or materials. <br />3. Promotion for the use or sale of firearms, explosives or other weapons, or the depiction, suggestion or <br />glorification of violence or acts of a violent nature. <br />4. Advertisements containing material that demeans or disparages an individual or group of individuals on the <br />basis of race, color, religion, national origin, ancestry, gender, age, disability, ethnicity, marital or parental <br />status, military discharge status, source of income, or sexual orientation. <br />5. Commentary, advocacy or promotion of issues, candidates, campaigns or organizations of a social, political, <br />religious, or rhetorical nature. <br />6. Depiction in any form of nudity or semi -nudity, profanity, obscenity, or lewdness or characterizations which <br />suggest, depict or promote any such element or sexually oriented products, activities or materials. <br />7. Use of language or descriptive material which taken in form and context is deemed to be unsuitable for and <br />contrary to community standards or standards of appropriateness for governmental or family audience. <br />8. Use of words, language, representations or descriptive material of any kind having more than one meaning or <br />connotation, one of which would otherwise be prohibited under these guidelines. <br />All advertising shall conform to guidelines above and must be approved by the "City" before production. The City <br />approval process will require Prime to submit a proof of all proposed advertisements to the City, including content, size <br />and proposed placement. The City retains absolute discretion to reject any proposed advertisement and Prime shall <br />have no claim for damages or other loss related to any such denial and shall further defend and indemnity the City from <br />any claims by advertisers related in any way to the City's rejection of a proposed advertisement. <br />Prime Advertising & Design, Inc. 16450 Wedgwood Road N, Suite 100, Maple Grove, MN 55311-3649 I Office 763.551.3700 I primeadvertising.com <br />Page 5 of 6 <br />