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Motion carried. Voting Yes: Chairperson Steffen, Members Hardin, Burandt, Cords, Kuzma, <br />and Riley. Voting No: None. Absent: Member Berg. <br /> <br />4.06: Consider State of Minnesota Economic Development Marketing Opportunity <br /> <br />Economic Development Manager Sullivan presented the staff report. He stated that staff <br />believes this marketing opportunity i <br />considering how staff can reuse the Thriving in the North ad for other purposes. Based on <br />feedback from neighboring cities, they are happy with how this publication plays into their <br />overall comprehensive marketing strategies. Both Coon Rapids and Elk River recommended <br />ate <br />an influx of calls from prospects. But to that point, if it generates on call that leads to a future <br />project, it more than pays for itself. <br /> <br />Chairperson Steffen asked who designed the previous ad and who would design this ad. <br /> <br />Economic Development Manager Sullivan stated that the previous ad was developed internally <br />and then tweaked by the publication. He stated that a similar format could be followed for this <br />ad if desired. <br /> <br />Chairperson Steffen stated that he would perhaps want to see additional thought put into the ad. <br /> <br />Community Development Director Gladhill commented that the marketing funds could be used <br />to develop a more thoughtful ad. <br /> <br />Member Hardin agreed. He asked if the EDA could review a draft before submission. <br /> <br />Economic Development Manager Sullivan stated that there is a quick timeline but noted that he <br />could submit the draft to the EDA via email. <br /> <br />Member Kuzma stated that he is not thrilled about the ad as he believes the funds could be better <br />spent. He noted that CBRE is already advertising the City land. He was unsure that this would <br />be the best resource, as the EDA has limited marketing dollars. <br /> <br />Member Riley stated that this group is the EDA and the job is to push business development in <br />general in the City, which is different than selling just City land. He stated that this would <br />promote the City in general and would attempt to bring in business in general. <br /> <br />Member Cords asked if there are metrics that show the reach the magazine would provide <br />beyond the current business the City already has. He stated that he likes the idea of the proposal, <br />as it shows access and availability. <br /> <br />Economic Development Manager Sullivan replied that the City would be getting 7,500 issues of <br />this magazine mailed directly to site selectors/decision makers. He stated that the magazine is <br />also distributed at national and regional tradeshows championed by the State of Minnesota. He <br />Economic Development Authority/ September 12, 2019 <br />Page 7 of 9 <br /> <br />