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PHILANTHROPIC NAMING RIGHTS POLICY <br />I. SCOPE OF POLICY: <br />The Board of County Commissioners establishes the following naming rights policy to <br />provide guidance in approving philanthropic naming rights for County owned or <br />controlled property or facilities, recognizing financial contributions by any individual or <br />entity. This policy shall not apply to corporate naming rights, which are addressed as <br />provided in the Pinellas County Sponsorship Policy, or honorary naming rights, which <br />are addressed as provided in the Pinellas County Honorary Naming Rights Policy. <br />II. DEFINITIONS: <br />The following words will have the meaning ascribed to them herein: <br />A. "civic or charitable group" shall mean a nonprofit entity, family, or group that has <br />made a substantial contribution to the community, either through civic involvement, <br />involvement in historic events relevant to specific County property, or to the <br />geographical location of specific County property; or made a financial and/or in -kind <br />donation to support a specific public service or County property. For -profit entities of <br />any type shall not be considered a civic or charitable group. <br />B. "individual" shall mean a person who has made a financial and/or in -kind <br />donation to support a specific public service or County property. <br />C. "honorary naming rights" shall mean the naming of County property to honor the <br />service, commitment, or other type of participation by an individual, or civic or charitable <br />group. Honorary naming rights are addressed as provided in the Pinellas County <br />Honorary Naming Rights Policy. <br />D. "philanthropic naming rights" shall mean the naming of County property due to a <br />charitable donation from an individual, civic or charitable group, or other entity or <br />organization that is intended to enhance the community by financial and/or in -kind <br />support for a specific public service or County property. <br />E. "corporate naming rights" shall mean a mutually beneficial business arrangement <br />between the County and an external entity (individual, for-profit,or not -for -profit <br />organization), wherein the external entity provides goods, services, or financial support to <br />the County in return for access to the commercial and/or marketing potential associated <br />with the public display of the external entity's name on Pinellas County property. <br />Corporate naming rights are addressed as provided in the Pinellas County Sponsorship <br />Policy. <br />F. "County property" shall mean County owned or controlled real property, public <br />facilities such as buildings or parks, features or attributes of a facility such as a bench, <br />tree, bridge, walkway, hallway or room, or other public venue. <br />Page 1 of 3 <br />