Agenda - Parks and Recreation Commission - 03/12/2020

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businesses alike have seen the value in this offering as attendance and sponsors continue to grow. CONTINUED DEVELOPMENT IN RECREATION As parks and recreation offerings expand, there are ample opportunities for continued development in order to continuously improve efficiency and quality of services. The following section has identified three areas that can further enhance recreation services for the community. Outreach Consistent outreach helps to strengthen and enhance Ramsey's brand and identity as a remarkable place to reside. Marketing and branding is a key component to program enrollment and success. Residents are not able to participate in services programs they are unaware of. An adaptive outreach strategy may be beneficial to reach larger proportions of the community. As programs expand, this will allow information to be accessible and easily found. Program Consistency A portion of Ramsey's start in recreation programming can be attributed to the seasonal interns who helped grow the Summer Concert Series in terms of sponsors and supplemental programming. With a permanent part time Recreation Specialist, more year-round programs can allow residents to get excited about the next season's offerings and an overall growing program. Regular Evaluation of Return on Investment In anticipation of an expanding population, Ramsey may consider increasing the scope and scale of recreation programs based upon resident feedback and desires. This evaluation will take the form of formal and informal surveys, assessments on the success of existing programs and available budgets. In the future, Ramsey leadership and officials may find an allocation of additional resources and services may fully leverage an increased return on investment. A FUTURE IN RECREATION [Section conclusion] CITY OF RAMSEY PARK SYSTEM PLAN 159