Agenda - Parks and Recreation Commission - 03/12/2020

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The prevalence of social media in day to day lives is on the rise. Today, a larger portion of the population can access a wide variety of social media sites from their mobile device, tablet or desktop and can use it as a central hub for news, information, and events. This is especially true in the younger populations. The City may utilize this powerful tool to quickly connect residents to opportunities in their area, encourage them to share events with their friends, connect with partners, and reach potential new users. As convenient and useful as social media can be, it is not inclusive of the entire population. According to the NCS survey, 63 percent of Ramsey residents are either very or somewhat likely to engage with the City on Facebook, 38% percent are not likely at all. These proportions will continue to change technology advances. [(branding strategies for consistency, 'branding enhancing' make us recognizable as a city and as a recreation service provider, make us more reputable]] ((important for those outside of the community to see, sense of unity, easily identifiable brand]] To be most effective with program promotion, a mix of these services may be used to reach the broadest portion of the community. Publications in the Ramsey Resident can be used to deliver broad information to a large portion of residents, with a notice to look at the website for full listings or programs of interest. Events may be created on social media platforms to quickly spread the word about new offerings and reach new users. For registration and details, the social media event posting may redirect users the City website. As parks and recreation opportunities expand, an automated monthly email newsletter or text alerts may become beneficial to notify users of new opportunities. Other methods may include flyers, signs, banners and other public postings. Yard signs have been effective in the past for select events and way -finding for community events. Alternative methods have been used to promote specific events such as outdoor movie nights, the art fair, and the summer adventure program. [BUILDING A FUTURE FOR REC] CITY OF RAMSEY PARK SYSTEM PLAN