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and Council, it was not contemplated to prorate the fee and the direction was to proceed with the <br />waiver of the one year on-sale liquor license renewal fee. <br /> <br />Councilmember Musgrove asked when the license term begins. <br /> <br />Economic Development Manager Sullivan replied that he was unsure of the begin date but noted <br />that renewals are due in June. He noted that all of the businesses on the list were open prior to the <br />pandemic and will hopefully continue to remain in operation. He provided details on the topic of <br />waiving the advertisement fees for Ramsey businesses with the Ramsey Resident. He noted that <br />both the EDA and City Council approved this program moving forward and advised of the <br />potential cost of $2,000 to add 4 pages to the publication. This cost is proposed to be funded <br />through the EDA. He stated that the offer would only apply to the late summer edition and <br />provided details on the different size ads that could be provided. He stated that the most impacted <br />businesses have been bars, restaurants, and salons and therefore the policy direction thus far has <br />been to place priority on those businesses that have been forced close the longest. He stated that <br />the Business Expo has been canceled for 2020 and this would provide another opportunity for <br />those businesses to advertise to residents. <br /> <br />Chairperson Steffen asked when the deadline is for the late summer edition and asked how this <br />program would be advertised. <br /> <br />Economic Development Manager Sullivan replied that the staff would reach out to Prime <br />Advertising, who completes the ad portion of the Ramsey Resident to alert them of the offer. He <br />stated that staff could also reach out to the businesses that were scheduled to participate in the <br />Business Expo to advise them of the program. <br /> <br />Member Heineman referenced the comment of the Ramsey Resident being ad heavy and asked if <br />the cost to mail the publication is covered by the advertising or whether it is subsidized by the <br />City. <br /> <br />Deputy City Administrator Gladhill stated that the ads cover a portion of the Ramsey Resident, but <br />the City also provides an allocation to cover the remaining cost of publication and distribution. He <br />stated that a special insert could be included to focus on the business community or a business <br />resource guide in addition to the advertising. <br /> <br />Chairperson Steffen asked for input on the size of the ads and the number of ads anticipated. <br /> <br />Economic Development Manager Sullivan stated that the decision would need to be made on the <br />maximum advertisement size and whether the City would limit the number of free ads that it would <br />allow. He noted that some of the business that advertise, may or may not quality for the funding <br />assistance. He stated that the majority of the ads typically found in the publication are 1/8 page. <br /> <br />Member Riley stated that he supports the idea of this concept. He stated that a 1/8 ad would make <br />the most sense. He stated that he does not have an issue with the priority order listed. He stated <br />that typically a commission rate is paid to the advertiser for a portion of the ads sold and stated <br />Economic Development Authority/ May 14, 2020 <br />Page 6 of 10 <br /> <br />