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Business Plan Page 11 of 16 <br />birthday parties, bridal showers, receptions, ceremonies, etc. <br />With the popularity of barn venues, this will appeal to many people. You can decorate to your specific <br />taste and style, as our barn will be a blank slate. There is wide open spaces for the ceremony, reception, <br />and parking. <br />With the current pandemic (COVID-19) there will be a need for outdoor venues over the next few years <br />where people are not in an enclosed space. <br />Marketing Plan <br />The Target Market <br />The target market is for newly engaged couples looking for an event venue to hold their weddings. The <br />age range is anywhere from 21-65 for a wedding or vow renewal. The venue is perfect for anyone that <br />would like a beautiful outdoor setting and host 200-250 guests. <br />The second target market is for young adults who graduate from High School and are looking for an <br />event to hold a celebratory reception with their friends and family. Many people like the convenience of <br />hosting events that is not their private residence. This gives them the opportunity to have a unique <br />setting, with less stress. <br />Pricing <br />Our approach will be to host affordable weddings and gatherings. As we gain in popularity and start to <br />acquire assets (tents, tables, & chairs) we will adjust pricing to include the rental of these items. <br />We have priced out six different event options, in two categories. 1. Small event gatherings and 2. <br />Wedding gatherings (more costly and timely to plan). <br />Small Event Pricing: <br />Small Gathering Package <br />Up to 50 Guests <br />1 Hour Setup <br />3 Hour Event <br />1 Hour Tear Down <br />