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<br />Chairperson Steffen asked how the advertising would direct those seeing the sign to the businesses <br />within The COR that may not have highway visibility. <br /> <br />Mr. McCarver stated that while many in this area are familiar with The COR, they could also work <br />with the City on its branding of The COR to make others that see the sign aware of that location. <br /> <br />Chairperson Steffen asked why every city would not want a sign. <br /> <br />Mr. McCarver stated that it is a personal choice and every aesthetic is different. He noted that <br />digital billboards allow for a magnitude of advertising opportunity on one double sided sign, rather <br />than having a proliferation of signs along its corridor. <br /> <br />Member Burandt asked if a sign in Ramsey would be feasible without any subsidies from the City. <br /> <br />Mr. McCarver stated that Ramsey is essentially on the bubble from an advertising perspective. He <br />stated that because Ramsey is a growing community with increasing activity, that encourages his <br />company in wanting to work with Ramsey. He explained that the majority of advertisers for a <br />Ramsey sign would be generated within a five-mile radius of the sign. <br /> <br />Member Heineman asked for information on light pollution for a high double-sided sign that would <br />operate 24 hours per day. <br /> <br />Mr. McCarver stated that a sign can be tuned to its environment. He stated that the signs are <br />sophisticated and are programed to ensure they are under a threshold at all times. He stated that if <br />done correctly, a sign would not have any more impact than a backlit sign. He confirmed that the <br />sign would be designed to only focus its impact on the intended corridor and the light would not <br />impact from the sides. <br /> <br />Chairperson Steffen asked what the next steps would be in this process. <br /> <br />Mr. McCarver stated that the City would need to decide if this is something that makes sense for <br />the community. He believed that it would be a good location because of the highly dense <br />commercial corridor. He stated that if the City chooses that it would like a digital billboard, his <br />company would only be interested in a partnership and provided details on that process that would <br />begin with a vendor agreement. <br /> <br />Member Cords asked if the City has a process that would require an open RFP process. <br /> <br />Assistant City Administrator Gladhill stated that there is a purchasing policy that requires RFP for <br />certain expenditures. He believed that direct negotiation could occur on this type of project but <br />noted that it could benefit the City to go through the RFP process as other vendors could be <br />interested. <br /> <br />Economic Development Manager Sullivan asked if there is any concern that the digital sign of the <br />City would be a conflict. <br />Economic Development Authority/ September 10, 2020 <br />Page 4 of 6 <br /> <br />