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CC Work Session 2.2. <br />Meeting Date: 02/08/2021 <br />Information <br />Title: <br />Discussion Regarding the City's Draft Strategic Communications Plan <br />Purpose/Background: <br />The purpose of this discussion is to review the City's Draft Communications Plan to ensure it aligns with Council <br />expectations as outlined in the Communications Survey. During the discussion, staff will provide an overview of <br />the Strategic Communications Plan and briefly discuss key themes of the document. <br />• Purpose <br />• Audience <br />• Priorities <br />• Messages <br />• Resources <br />• Reach <br />• Roles and Responsibilities <br />• Procedure <br />• Content Calendar <br />• Action Items <br />This is intentionally a rough draft with several gaps that need to be filled. The intent of this step is to do a check in <br />with the City Council to ensure that the draft is headed in the right policy direction. Staff is seeking feedback <br />regarding this document overall and will look to the Council to add or omit action items. Action items should <br />reflect goals that communication staff should work to achieve over the course of the year. Management staff will <br />review our current capacity to reach such goals and if/what additional resources may be required. <br />A reminder about planned process for finalizing this document. <br />Status <br />Scoping Meeting <br />Step <br />fcompiete <br />2 <br />(Process <br />Timeframe: <br />30 Minutes <br />Funding Source: <br />Not applicable at this time. <br />Responsible Party(ies): <br />Communications and Events Coordinator Megan Thorstad <br />IT Manager Jason Fredrickson <br />City Clerk Colleen Lasher <br />Deputy City Administrator Tim Gladhill <br />City Administrator Kurt Ulrich <br />Outcome: <br />