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<br />Figure 1. Suggested Communications Priorities <br />Natural Resources Communications Issue Suggested Priorities <br />Get everyone on the same page by identifying key terms early <br />Natural Resources may be an alienating topic <br />on in the process <br />because it contains inherently complicated subject <br />Embrace various learning styles by incorporating visual <br />matter <br />materials for communication <br />Natural Resources and their management <br />Identify Key Stakeholders to understand the specific community <br />strategies impact a broad range of residents, <br />members and their unique communication needs <br />businesses, organizations, as well as both current <br />Go to them. Target key stakeholders where they already gather. <br />and future community members. <br />Natural resources communications strategies that Maintain cohesive messaging throughout all platforms of <br />lack cohesive messaging are ineffective communication to increase impact. <br />Through innovative communications empower citizens by <br />Residents may feel they lack ownership of and feel showing them how their input is valued and used by planning <br />distanced from the broad management of natural staff <br />resources Be present and available for community members, prioritize <br />transparency <br />Short-term Land Use Management decisions may <br />Partner long range vision with ad hoc decision making. <br />hinder long range health of natural resources <br />Be transparent with the community, be prepared to address <br />The preservation of natural resources in rural <br />concerns of natural resource beneficiaries and stakeholders <br />areas may cause tension with private property <br />with clarity. Take a proactive voice in educating the public <br />rights, and land owners <br />through creative communication. <br />Preserving natural resources can conflict with the Utilize community and developer communications strategies <br />desired outcomes for development projects. with specific framing that increases the intrinsic value of <br />Financial losses or increased red tape can be natural resources within the community, creating buy-in from <br />dissuasive to developers. developers, current community members, and future residents <br />7 <br /> <br />