Agenda - Council Work Session - 04/13/2021

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Purpose The City of Ramsey is committed to maintaining effective communication. The City recognizes that quality communication plays an integral role in its ability to responsibly grow the community and provide quality, cost-effective and efficient government services. The Strategic Communications Plan is intended to be a tool to ensure the City meets the communications goals of the City Council. This plan outlines a process by which the City can provide an intentional and consistent voice and message. Audience The City of Ramsey's target audiences are: 1) Residents — Ramsey has nearly 30,00o residents. This includes homeowners, renters and various family -members. 2) Businesses — Ramsey is home to over 50o businesses. This includes owners, executives, managers, employees and prospect businesses. 3) Visitors — Millions of people travel to, or through, Ramsey annually. This includes visitors, commuters, shoppers and employees of local businesses. 4) Developers — This audience includes developers, brokers, builders, and contractors. Key Messages The foundation of the City's messaging will reflect its core values and strategic vision: Vision Statement Ramsey will be a secure, citizen -driven, collaborative community that respects the balance and connectivity between its unique urban, rural and natural environments. Mission Statement It is our mission to work together to responsibly grow our community and to provide quality, cost-effective and efficient government services. Objectives Financial Stability A Balance of Rural Character and Urban Growth An Active and Connected Community Smart, Citizen Focused Government An Effective Organization The concepts and values below serve as a guide for the preparation of city communications: 1) The City recognizes that residents made a decision to reside within Ramsey, and appreciates the investment residents make in the community (e.g. property taxes, neighborhoods, schools, community organizations, civic matters, economy, natural environment, family, etc.) 2) The City values and respects the input of all residents, and encourages citizens to be engaged in civic matters and volunteerism.