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<br />Communications and Events Coordinator Thorstad confirmed that there is separate language <br />applying to businesses and nonprofits. <br /> <br />Deputy City Administrator Gladhill commented that the City of Blaine has a separate website run <br />by the City, managed by the community development department, and advertises businesses. <br /> <br />Councilmember Heineman commented if the City went that route, he would find it helpful to use <br />the City social media to advertise the new site that advertises businesses. <br /> <br />Councilmember Musgrove commented that perhaps the EDA should consider that suggestion. <br /> <br />City Administrator Ulrich commented that it could be added to the plan and tasked out to the EDA <br />and community development as it would be more related to economic development. <br /> <br />Communications and Events Coordinator Thorstad asked for any input on the website refresh and <br />social media strategy. <br /> <br />Councilmember Musgrove asked the intent of using the word relatable in regard to City messaging. <br />She believed the other descriptive words would cover the intent. <br /> <br />Communications and Events Coordinator Thorstad commented that those were themes and terms <br />that came up quite often in the Council survey that was completed. She commented that relatable <br />is important in terms of community engagement as it attempts to bridge the gap between <br />government and residents. <br /> <br />Councilmember Specht commented that there is a balance between humor and relatability and <br />asked if there would be a desire to remain professional or mix in some more lighthearted things. <br /> <br />Communications and Events Coordinator Thorstad stated that she has attended several trainings <br />and it has been stated that humor can be an effective strategy, therefore she attempts to sprinkle in <br />tasteful jokes that keep things lighthearted while remaining professional. <br /> <br />2.02: Discuss Building Access System for the New Public Works Campus <br /> <br />I.T. Manager Fredrickson reviewed the staff report. <br /> <br />Councilmember Heineman asked and received confirmation that public works and fire station one <br />currently uses hard keys. He asked if there are security cameras outside of each entrance and/or <br />whether cameras would be implemented with the proposed access systems. <br /> <br />I.T. Manager Fredrickson replied that there are no security cameras at either of those campuses <br />but with the implementation of a new system that feature could be tied in. He stated that with the <br />existing system the cameras are recorded on a separate system. He noted that security cameras <br />would be implemented with the new public works system. <br /> <br />City Council Work Session / April 13, 2021 <br />Page 3 of 8 <br /> <br />