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of higher or lower quality. It is especially helpful to know when a facet of livability is considered of high importance but rated as <br />lower quality, as this should be a top priority to address. <br />To help guide City staff and officials with decisions on future resource allocation, resident ratings of the importance of services <br />were compared to their ratings of the quality of these services. To identify the services perceived by residents to have relatively <br />lower quality at the same time as relatively higher importance, all services were ranked from highest perceived quality to lowest <br />perceived quality and from highest perceived importance to lowest perceived importance. Some services were in the top half of <br />both lists (higher quality and higher importance); some were in the top half of one list but the bottom half of the other (higher <br />quality and lower importance or lower quality and higher importance); and some services were in the bottom half of both lists. <br />Services receiving quality ratings of excellent or good by 65% or more of respondents were considered of "higher quality" and <br />those with ratings lower than 65% were considered to be of "lower quality." Services were classified as "more important" if they <br />were rated as essential or very important by 76% or more of respondents. Services were rated as "less important" if they <br />received a rating of less than 76%. This classification uses the median ratings for quality and importance to divide the services in <br />half. <br />The quadrants in the figure below show which community facets were given higher or lower importance ratings (up -down) and <br />which had higher or lower quality ratings (right -left). Services categorized as higher in importance and lower in quality may <br />warrant further investigation to see if changes to their delivery are necessary. <br />IMPORTANCE <br />- Economy <br />- Mobility <br />- Community Design <br />- Inclusivity and Engagement <br />-Education, Culture, and the <br />Arts <br />- Safety <br />- Natural Environment <br />- Parks and Recreation <br />- Utilities <br />- Health and Wellness <br />QUALITY <br />