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Agenda - Council Work Session - 02/22/2022
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Agenda - Council Work Session - 02/22/2022
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Meetings
Meeting Document Type
Agenda
Meeting Type
Council Work Session
Document Date
02/22/2022
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CC Work Session 2. 2. <br /> Meeting Date: 02/22/2022 <br /> Information <br /> Title: <br /> Communications Update and Website Redesign Discussion <br /> Purpose/Background: <br /> The purpose of this discussion is to update the Council regarding the City's current communications impact, to <br /> present communications trends over time and to discuss the Council's expectations around a website redesign. <br /> As part of the 2021 Communications Plan update,the Council requested that the Communications &Events <br /> Coordinator give quarterly updates showing the effectiveness of our communications tools. This report includes <br /> communications measurables such as: <br /> •Facebook:Number of posts over time and number of followers reached over time <br /> •Website: Total web visits over time and a look at visits and unique page page views over the years <br /> •Newsletter: Total distribution over the years <br /> Media partners <br /> •QCTV Viewership stats <br /> •Anoka County Union Herald readership stats <br /> Timeframe: <br /> Funding Source: <br /> N/A <br /> Responsible Party(ies): <br /> Communications and Events Coordinator Megan Thorstad <br /> IT Manager Jason Fredrickson <br /> Outcome: <br /> Staff is looking to gather feedback regarding our communications strategy and approach. Also, as we approach the <br /> website redesign process, staff is looking to gather Council feedback and identify goals that can be completed <br /> during the redesign process. <br /> Attachments <br /> Facebook Reach Trends Over Time <br /> Number of Facebook Posts Over Time <br /> Total Website Visits Over Time <br /> Website Views and Unique Page Views 2018 - 2021 <br /> Newsletter Distribution <br /> QCTV Quarter 4 Programming Stats <br /> Form Review <br /> Inbox Reviewed By Date <br />
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