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Chairperson Olson asked what drives the decision for message duration. <br />Mr. Hilt explained that different elements that are used to make that determination including speed. <br />He stated that they would prefer a seven second duration for this sign. He noted that it is their goal <br />that Ramsey businesses have the first ability to purchase ads. He stated that in terms of political <br />ads there are regulations as to when those can be allowed and those would only be available to <br />users if there is available space on the sign. He stated that they have allowed the City of Ramsey <br />to advertise on their board in Saint Cloud and Northern Market as part of the proposed lease <br />package. He commented that they are a partner with the City, advertising for local community <br />events and working with local high school student. <br />Member MacLennan asked if the ads would be proportionate or whether there are different sizes. <br />Mr. Hilt reviewed some of the different advertising choices. He stated that unless businesses work <br />together on an ad, each turn would have one full ad. He stated that a business could choose to <br />have their ad come up every fewer times in the rotation. <br />Chairperson Olson asked if this would be a revenue generator for the City. <br />Economic Development Manager Sullivan confirmed that this would generate revenue for the <br />City, anticipating about $60,000 or $70,000 annually based on the seven second duration and all <br />ad slots being purchased. <br />Member MacLennan asked if the revenue is earmarked for something. <br />Economic Development Manager Sullivan stated that the revenue has not been earmarked as of <br />yet and that decision would be made by finance and the City Council. <br />Motion by Member Johnson, seconded by Member MacLennan, to recommend to City Council to <br />approve the Lease Structure for Dynamic Display Billboard with iDigital Media as presented, <br />subject to City Attorney review. <br />A roll call vote was performed: <br />Member Steffen aye <br />Member MacLennan aye <br />Member Johnson aye <br />Chairperson Olson aye <br />Member Riley aye <br />Member Howell aye <br />Motion carried. <br />Motion by Member Olson, seconded by Member Johnson, to provide comments to the Planning <br />Commission and City Council an ad display duration interval of seven seconds and the approval <br />of the sign spacing outlined in the draft ordinance. <br />Economic Development Authority/ February 10, 2022 <br />Page 4 of 13 <br />