Laserfiche WebLink
Member MacLennan aye <br /> Member Johnson aye <br /> Chairperson Olson aye <br /> Member Riley aye <br /> Member Howell aye <br /> Motion carried. <br /> 5.02: Consider Recommendation of Lease Structure for Dynamic Display Billboard with <br /> iDigital Media <br /> Economic Development Manager Sullivan presented the staff report. <br /> Member MacLennan asked if the Champlin billboard is the same size and height as what would <br /> be proposed. <br /> Economic Development Manager Sullivan stated that the Ramsey proposal would be for a vertical <br /> board rather than a horizontal board. He commented that it would be similar in size to the <br /> Champlin board,just taller rather than wider. <br /> Member MacLennan stated that he believed there was previous discussion that political ads only <br /> be allowed during a certain timeframe. <br /> Economic Development Manager Sullivan replied that there are limits on campaign <br /> advertisements as regulated by the legislature. <br /> Member Johnson asked if the company owns/leases the billboard in Champlin. <br /> Economic Development Manager Sullivan replied that the Champlin sign is owned by Blue Ox <br /> Media. <br /> Member Johnson stated that while she understands that political ads generate income, she would <br /> prefer to see Ramsey business advertisements and current events. <br /> Economic Development Manager Sullivan replied that political advertising would be included in <br /> the non-Ramsey advertisements. He stated that there is a block of advertising designated towards <br /> Ramsey businesses, if Ramsey businesses choose to advertise. <br /> Chairperson Olson invited the applicant to address the EDA. <br /> Paul Hilt, iDigital Media, stated that the Federal Highway Administration recommends a message <br /> duration of eight seconds. He explained that would mean each ad would have a stationary period <br /> of eight seconds. He noted that typically across the nation they use seven seconds for the duration. <br /> He stated that they have 600 billboards across five states, 125 of which are digital, ranging in <br /> duration from six to ten seconds. He stated that Minnesota allows a six second ad hold time. <br /> Economic Development Authority/February 10, 2022 <br /> Page 3 of 13 <br />