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The consensus of the Council was to hold a Special Work Session on March 1, 2022. <br /> 2.02: Communications Update and Website Redesign Discussion <br /> Communications and Events Coordinator Thorstad presented the staff report with comparative <br /> statistics from other years. She reviewed Facebook, the website and newsletter and gave <br /> information on the City's affiliates including QCTV and the Anoka County Union Herald. She <br /> highlighted a Facebook post about a road closed that had 13,500 views. <br /> Councilmember Specht asked if that was because posts are being forwarded to the community <br /> website. <br /> Communications and Events Coordinator Thorstad confirmed this and stated the website has seen <br /> 13000 visits. <br /> Councilmember Specht asked is these were distinct. <br /> Communications and Events Coordinator Thorstad replied it represents the number of website <br /> visits but wasn't sure if they were new visitors. <br /> Councilmember Riley referenced the newspaper and the statistic that there are 4,000 plus <br /> subscribers out of the 11,000 households and asked if that was correct because that seems high. <br /> Communications and Events Coordinator Thorstad replied there are 4,23 3 subscribers to the Anoka <br /> County Union Herald but they cover more than just Ramsey. <br /> Councilmember Heineman referenced the statistics about the reach of Facebook and asked if there <br /> was any other metadata about engagement such as reposting, clicks, or sharing. <br /> Communications and Events Coordinator Thorstad replied she didn't have that information but <br /> could get it. <br /> Councilmember Heineman commented it would be good to see if it was being implemented as <br /> more of a marketing tool or if it is driving business to the website. <br /> Communications and Events Coordinator Thorstad replied that the City's general approach to <br /> social media is that the communications plan and policy drives how they treat that tool. She stated <br /> it was the goal to have everything on the website first as the informational hub. Then anything <br /> externally that comes to social media tries to drive people back to the website for information. <br /> Administrative Services Director Lasher asked if Councilmember Heineman was comfortable <br /> receiving the information he requested at the next communications update or if he would like it <br /> sooner via email. <br /> City Council Work Session /February 22, 2022 <br /> Page 5 of 13 <br />