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Councilmember Musgrove asked if more research was completed related to the duration of <br /> messaging. She specifically asked for the message duration near the intersections of highways 10 <br /> and 65. <br /> Senior Planner McGuire Brigl provided details on the minimum message durations allowed by <br /> different communities. <br /> Councilmember Musgrove commented that she believes longer message durations are better in <br /> order to avoid driver distraction. <br /> Chairperson Bauer agreed that messages that change too quickly become distracting and hard to <br /> read. He recognized that some members of the Commission are opposed to billboards and asked <br /> the Commission if there is consensus to continue working on this topic. <br /> Commissioner Gengler stated that she would rather provide input on the restrictions rather than <br /> saying the Commission is opposed and losing the opportunity to have input. <br /> Commissioner Peters agreed that he would rather be able to provide input as well. He stated that <br /> location and light pollution are important issues. He noted that not everyone uses social media <br /> and therefore the messages can be helpful. <br /> Commissioner Dunaway commented that he believes the Council will move this forward and <br /> therefore he would agree that it would be better to provide input on the restrictions as well. <br /> Councilmember Woestehoff stated that he was the only Councilmember opposed to the concept <br /> of billboards, therefore he would believe the item will move forward. <br /> Councilmember Musgrove commented that there was consensus from the Council to pursue the <br /> RFP,based on the support from the EDA. She did not believe that the concept had returned to the <br /> Council again since that time. <br /> Chairperson Bauer suggested that the Commission focus on the proposed regulations which the <br /> Council will be reviewing. <br /> Senior Planner McGuire Brigl suggested that billboards be allowed through Conditional Use <br /> Permit (CUP), which would mean the Commission would still have the opportunity to review a <br /> request that comes forward and provide input. <br /> Councilmember Woestehoff asked if the signs could perhaps only be allowed in a specific zoning <br /> district, meaning that the property would need to be rezoned and a public process would be <br /> required. <br /> Chairperson Bauer noted that would become an issue of spot zoning and therefore would prefer to <br /> use the CUP tool. <br /> Planning Commission/ October 28, 2021 <br /> Page 3 of 8 <br />