Agenda - Council Work Session - 05/10/2022

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City of Ramsey Social Media Polic Purpose This policy seeks to ensure proper administration of the City of Ramsey's social media sites by its representatives. Social media will be used to enhance the City of Ramsey's website (www.citvoframsey.com)which is the City's primary and predominant internet presence. Social networking in government serves two primary functions: • To communicate and deliver messages directly to citizens and; • To encourage citizen involvement, interaction and feedback Information which is distributed via social networking must be accurate, consistent, and timely and meet the information needs of the City's intended audiences. Control and Use The City has limited control of social media accounts with third parties(i.e., Facebook,Twitter, etc.). At the same time,there is a general expectation by the public that the City has a social media presence by which to share information about current City projects and business. For municipal purposes,the City's social media accounts will be used for incidental, non-vital communication and general information only. It is not the purpose of the City's social media accounts to be a medium for transactions of city business. The one exception is in the case of a natural or man-made disaster, if it is determined by the City that the best means of communicating with the public is through the social media account(s). For this reason, based on the City's Records Retention schedule (determined by the Minnesota Data Practices Act) social media posts and messages are only required to be kept until read. The City of Ramsey wishes to establish a positive and informative social media presence. City representatives have the responsibility to use the City's social media resources in an efficient, effective, ethical, and lawful manner pursuant to all existing City policies and standards including: • City of Ramsey Personnel Policy • City of Ramsey Mission and Vision Statements • City of Ramsey Guiding Principals • City of Ramsey Core Values Wherever possible, content posted to City of Ramsey social media sites will also be available on the City's website. Wherever possible, content posted to City of Ramsey's social media platforms should contain links directing users back to the City's official website for in-depth information, forms, documents or online services necessary to conduct business with the City. Policy The City of Ramsey will determine, at its discretion, how its web-based social media resources will be designed, implemented, and managed as part of its overall communication and information sharing strategy. All social media content should follow the City's adopted Strategic Communications Plan.