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Councilmember Musgrove referenced number 21 which reads "creating and promoting a holiday <br /> light challenge." She stated that has been done one year and asked if it should be reworded to say <br /> "annually or expand". <br /> Mayor Pro Tem Riley added a second year makes it a tradition. <br /> City Administrator Ulrich replied, yes, it will be amended to say "promote holiday light <br /> challenge." <br /> Councilmember Musgrove referenced number 24 which is to update the telecommunicating <br /> policy. She stated there was a discussion on the legislative platform with the legislators about <br /> potentially having it changed. She stated she didn't know if it could be an action item to follow <br /> up with the session if that legislation had action taken on it. <br /> Mayor Pro Tem Riley replied he thought this meant policy with Staff. He asked City Administrator <br /> Ulrich if he had the direction needed. <br /> City Administrator Ulrich replied he did and would make the revisions for Council adoption at the <br /> next regular meeting. <br /> 2.03: Review Ordinance Amending Digital Billboard Regulations <br /> Deputy City Administrator/Community Dev. Director Hagen reviewed the staff report and request <br /> for direction on a number of items related to the digital billboard regulations before the May 2022 <br /> Planning Commission meeting. <br /> Mayor Pro Tem Riley asked how big the sign was that is being proposed. <br /> Deputy City Administrator/Community Dev. Director Hagen replied he believed it was around <br /> 600 square feet. <br /> Councilmember Specht asked if there is a standard size that is expected. <br /> Deputy City Administrator/Community Dev. Director Hagen thought it would differ dependent on <br /> the orientation of the sign, vertical or horizontal. He didn't know if there was a standard, noting <br /> the rendering proposed a tall skinny sign versus a typical horizontal billboard on a pole. <br /> Economic Development Manager Sullivan added that in talking to representatives from I Digital, <br /> these billboards come in set sizes. He stated they provided a horizontal option and a vertical <br /> option. He stated there is a standard size, not an industry standard, but the size the company that <br /> makes these digital displays. <br /> Councilmember Heineman asked what the aspect ratio was,noting the shape would dictate the size <br /> he would like to see. <br /> Councilmember Specht replied 48 x 14 feet. <br /> City Council Work Session/April 26, 2022 <br /> Page 7 of 20 <br />