Agenda - Council - 06/14/2022 - Laserfiche WebLink

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Economic Development Manager Sullivan replied that the Champlin sign is owned by Blue Ox Media. Member Johnson stated that while she understands that political ads generate income, she would prefer to see Ramsey business advertisements and current events. Economic Development Manager Sullivan replied that political advertising would be included in the non-Ramsey advertisements. He stated that there is a block of advertising designated towards Ramsey businesses, if Ramsey businesses choose to advertise. Chairperson Olson invited the applicant to address the EDA. Paul Hilt, iDigital Media, stated that the Federal Highway Administration recommends a message duration of eight seconds. He explained that would mean each ad would have a stationary period of eight seconds. He noted that typically across the nation they use seven seconds for the duration. He stated that they have 600 billboards across five states, 125 of which are digital, ranging in duration from six to ten seconds. He stated that Minnesota allows a six second ad hold time. Chairperson Olson asked what drives the decision for message duration. Mr. Hilt explained that different elements that are used to make that determination including speed. He stated that they would prefer a seven second duration for this sign. He noted that it is their goal that Ramsey businesses have the first ability to purchase ads. He stated that in terms of political ads there are regulations as to when those can be allowed and those would only be available to users if there is available space on the sign. He stated that they have allowed the City of Ramsey to advertise on their board in Saint Cloud and Northern Market as part of the proposed lease package. He commented that they are a partner with the City, advertising for local community events and working with local high school student. Member MacLennan asked if the ads would be proportionate or whether there are different sizes. Mr. Hilt reviewed some of the different advertising choices. He stated that unless businesses work together on an ad, each turn would have one full ad. He stated that a business could choose to have their ad come up every fewer times in the rotation. Chairperson Olson asked if this would be a revenue generator for the City. Economic Development Manager Sullivan confirmed that this would generate revenue for the City, anticipating about $60,000 or $70,000 annually based on the seven second duration and all ad slots being purchased. Member MacLennan asked if the revenue is earmarked for something. Economic Development Manager Sullivan stated that the revenue has not been earmarked as of yet and that decision would be made by finance and the City Council. Economic Development Authority/February 10, 2022 Page 2 of 4