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what theyare currently requireff on~ fo~'street and traffi, signs;that,ate'required~ in: thei~: <br />developments. <br /> <br />It is estimated that the cost for the purchase and instalIation'ofan address tag wilI 1se $200. Ar <br />this time it is estimated that 50 such address signs may be required at an estimated cost of <br />$10,000. 23 of these signs would be in locations where the developer has an obligation under the <br />development agreement to have these installed. It is anticipated that the Public Works <br />Department would purchase sign making equipment capable of producing these types of signs in <br />2007, which consists of a computer, a plotter, software, and sign materials at an estimated cost of <br />$20,000. Staff estimates that the City can produce signs at half the vendor cost with this <br />equipment. In addition, this sign making equipment will be a valuable asset to the department <br />for providing signage for special community events, business access signage during detours <br />associated with construction projects, and notice of restrictions that the Police Department may <br />require. <br />Staff recommends that; (a) the attached draft policy be reviewed and recommended for adoption; <br />(b) the City authorize the purchase of sign making equipment in the amount of $20,000 to <br />facilitate the production of these needed address signs as soon as possible; and (c) that staff <br />identify and send notices to developers who are responsible for the installation of these signs <br />pursuant to their development agreements with the City. <br /> <br />Motion to recommend to City Council that; (a) the attached draft policy be reviewed and <br />adopted; Co) the City authorize the purchase of sign making equipment in the amount of <br />$20,000 to facilitate the production of these 'needed address signs as soon as possible; and (c) <br />that staff identify and send notices to developers who are responsible for the installation of <br />these signs pursuant to their developrqent agreements with the City. <br /> <br />Action: <br /> <br />Ratify the recommendation of the Public Works Committee with funding for as follows:S5,000 <br />from the Public Works sign account and $15,000 from the equipment revolving loan fund. <br /> <br />Case//4 Consider Penalties for Violations of the Sign Ordinance <br /> <br />Background: <br /> <br />Staff explained the general provisions section of Chapter 9.12 of the City Code prohibits all signs <br />except those placed by governmental units within the public rights-of-way. The Public Works <br />Department has been diligent in enforcing this provision of the ordinance and has been removing <br />violating signs whenever such signs are discovered or reported. Removed signs are discarded; <br />however the Iow cost of many of these signs causes the same type of violation to occur <br />repeatedly. This effort causes an expenditure of Public Works stafftime and resources and <br />defeats the desired goal of maintaining the rights-of-way free of advertising signage. Staff feels <br />that a progressive policy for dealing with repeated violations would have a positive effect on <br />achieving the goat,of maintaining the rights-of-way bee ~f.unauthorized s~gnage. 'fhe following <br />is a suggested progressive system: <br /> <br />-275- <br /> <br /> <br />