Agenda - Council - 11/14/2023 - Laserfiche WebLink

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SMALL LET S Go SHOP ON SMALL BUSINESS SATURDAY WHAT IS SMALL BUSINESS SATURDAY®? Since its inception in 2010, Small Business Saturday, proudly backed by American Express, has illuminated the significance of supporting small, independently owned businesses across the country. Falling between Black Friday and Cyber Monday, it's a day dedicated to supporting the diverse range of local businesses that help create jobs, boost the economy, and keep communities thriving across the country. WHY SUPPORT SMALL BUSINESS SATURDAY? • Demonstrates a conscious commitment to the communities in which we live. • Creates goodwill within the communities. • When we support small businesses, we help create jobs and local communities preserve their unique culture. 2022 SMALL BUSINESS SATURDAY FACTS: • In 2022, U.S. consumers reported spending an estimated $17.9 billion at independent retailers and restaurants on Small Business Saturday.' • Elected officials in all 50 states, Washington, D.C., Puerto Rico, and other U.S. territories championed Small Business Saturday. • 832 local governments issued proclamations in support of Small Business Saturday covering all 50 states and Washington, D.C. • American Express enlisted the support of 50 large companies, known as Corporate Supporters, to help drive excitement for and promote Small Business Saturday. • The Small Business Saturday Coalition, comprised of national, state and local associations that help coordinate activities for Small Business Saturday with small business owners and consumers, had over 300 organizations help spread the Shop Small° message. • According to the 2022 Small Business Saturday Consumer Insights Survey, more than two-thirds (72%) of shoppers strongly agreed they will continue to Shop Small 'The American Express 2022 Small Business Saturday Consumer Insights Survey was conducted by Teneo on behalf of American Express.The study is a nationally representative sample of 2,471 U.S.adults 18 years of age or older.The sample was collected using an email invitation and an online survey.The study gathered self-reported data and does not reflect actual receipts or sales.It was conducted anonymously on November 27,2022.The survey has an overall margin of error of+/- 2.0%,at the 95%level of confidence.Projections are based on the current U.S.Census estimates of the U.S.adult population, age 18 years and over.