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<br />Page 8 - October 10, 1997 <br /> <br />Z.B. <br /> <br />Signs - City cites company for displaying noncommercial billboard within <br />view of highway <br />City of New York v. Allied Outdoor Advertising Inc., 659 N.Y.S.2d 390 <br />(New York) 1997 <br />An electric company owned property in New York City in a manufacturing <br />zone where it operated an electric supply store. <br />Atop the store was a billboard owned by Allied Outdoor Advertising Inc. <br />Under the city's zoning resolution, signs in manufacturing zones that were within <br />200 feet of, and visible from, an arterial highway were allowed only if they <br />advertised a business located on the same lot. Allied's billboard was within <br />200 feet of, and visible from, the Brooklyn-Queens Expressway, an arterial <br />highway. <br />A city building inspector visited the electrical supply store and saw on the <br />billboard an illuminated double-sided sign that read, "Calll-212-COP-SHOT. <br />$10,000 for the Arrest and Conviction of Anyone Shooting a N.Y.C. Police <br />Officer." The inspector issued violation notices, concluding the billboard <br />violated the city code and zoning resolution. <br />The city sued Allied for creating a public nuisance and violating zoning <br />regulations. It argued the billboard was illegal because the text directed attention <br />to an off-site "business." It asked a court to order Allied to remove the billboard <br />pending results of a trial. <br />In response, Allied presented evidence that in 1990 the building department <br />approved an "accessory business sign" for the location. The text of that sign, <br />which advertised cigarettes, had since been changed. Apparently, Allied never <br />got the city's approval to change the sign's content. <br />Allied argued the city's zoning resolution violated the First Amendment <br />because it gave greater protection to commercial speech than it did to noncom- <br />mercial speech. In manufacturing zones near highways, for example, commercial <br />signs were permitted if they advertised an on-site business. Noncommercial <br />. signs - which didn't "advertise" any business at all- were permitted only as <br />specific exemptions to the resolution. <br />DECISION: Case dismissed in company's favor; order denied. <br />The court not only refused to issue the temp.orary order against the company, <br />but it also found the city's zoning resolution unconstitutional. It dismissed the <br />city's nuisance claim against Allied. <br />Th'e resolution violated the First Amendment by favoring commercial <br />billboards over noncommercial billboards. In addition, the list of noncommercial <br />exemptions improperly favored some types of noncommercial messages over <br />others. Political campaign signs were permitted, but the "Cop .shot" sign was <br />not. In each case, the city put greater value on some types of speech than on <br />others. This violated the First Amendment. <br />In addition to dismissing the city's case, the court prohibited the city from <br />enforcing against anyone the sections of the resolution it had tried to enforce <br />against Allied. q.I <br />