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4. 2. <br />Economic Development Authority (EDA) <br />Meeting Date: 12/12/2024 <br />Primary Strategic Plan Initiative: Promote economic growth and development. <br />Title: <br />Receive New Community Profile and One Page Brochure <br />Purpose/Background: <br />The purpose of this case is to present the new Community Profile and revised Brochure for prospective <br />developers and businesses. This is an informational item and no formal action is required by the EDA. <br />Staff has been working to develop a one -page community profile and a revised brochure to replace the interactive <br />Economic Development Guide to be used for marketing. Staff has moved toward a more simple solution based <br />on feedback from businesses and other resources used by other communities. The number of pages on the revised <br />brochure has been reduced from the 42 - page printable (23 page - interactive) Economic Development Brochure <br />rolled out in 2019 and has been updated periodically. Staff plans to remove the interactive document from the <br />website toward the end of the year as it is outdated and has turned out to be very difficult to update. These new <br />documents can be used for introductory prospect meetings and business visits conducted by Economic <br />Development Manager Sullivan and others. The new documents are also easier to update with current <br />information. The new brochures are not designed to market individual sites, they are used for community <br />background and higher level data that brokers and site selectors are looking for. All City -owned sites are <br />marketed individually on MNCAR, Co-star / Loopnet, The City Website and Lasso (By LOIS, DEED) so these <br />new documents supplement that marketing initiative. <br />Staff is currently using these new documents for business visits and new prospects. If there are suggestions for <br />additions or subtractions to these documents, please contact Economic Development Manager Sullivan to provide <br />feedback for future updates. <br />Notification: <br />None Required <br />Time Frame/Observations/Alternatives: <br />This is an information item. No EDA action is required. If edits are desired, please forward suggestions to <br />Economic Development Manager Sullivan <br />Funding Source: <br />All documents were updated by Staff. the only cost is printing which is done on City printers. <br />Recommendation: <br />None <br />Outcome/Action: <br />Review of documents and potential suggestions for future edits. <br />Attachments <br />1 Pager - Two Sides <br />