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process in any context. In the small city context, the classic roles of the public administrator will <br /> be defined and applied to the research on cross sector collaboration in order to gain a better <br /> understanding of the administrator's role in public art projects. <br /> 1.4 Theory Base for Research <br /> The public art literature draws from many disciplines. Art theory as applied in this <br /> research provides a way to frame the purpose of public art initiatives. Art disciplines include art <br /> history, art criticism, and art theory, and research in this field is important to build a foundation <br /> for describing the purpose and meaning of art projects within a community. Art scholars also <br /> draw from such fields as psychology, the neurosciences, and cognitive sciences to explain the <br /> individual's reaction to the aesthetics of the work. Although this level of analysis has value, this <br /> study relies more upon the socially oriented sciences to examine the motivations,process and <br /> outcomes of art projects within communities. These theoretical and empirical disciplines include <br /> social and political science, political theory, public choice theory, sociology, and public <br /> administration. <br /> This research also deals with how art impacts the perception of space and aesthetics on a <br /> broader scale. The type of art and the motivation for its creation will determine its theoretical <br /> underpinnings. Consequently, this study will also draw from literature in the field of urban <br /> planning, geography, and architecture to define and explore the concept of place making and <br /> building an image or brand for the community. Such place making is done for purposes such as <br /> building community identity, attracting tourists to spur the economy, or building a positive <br /> image. <br /> 16 <br />