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City Planner Martin replied that there have not been many specific questions related to EMCs. He <br />noted that generally there is concern for brightness on a busy street or near a residential area. <br />Chairperson Gengler commented that there was an EMC sign that shot into her backyard and the <br />bedrooms of her neighbor's home. She stated that they reached out to the business and the <br />brightness was dimmed in the evening hours. She believed it would be good to have some type of <br />standard, requiring a dimmer light if the sign is adjacent to residential. <br />Commissioner Anderson commented that he thought there were already limitations on brightness <br />during the evening hours and flashing when adjacent to residential. <br />City Planner Martin replied that those standards do not exist at this time. He stated that there are <br />general lighting standards, and that language could carry over. <br />Commissioner Anderson asked if those type of restrictions were discussed for the Highway 10 <br />signs, as he would consider those to be EMCs. <br />City Planner Martin replied that those are considered off -premise signage and have their own set <br />of regulations. <br />Commissioner Anderson asked why they would want different standards if they are trying to <br />simplify. <br />Planning Manager Larson replied that the Highway 10 signs are billboards that have state <br />regulation, whereas EMC signs are left to City regulation. He noted that currently most of the <br />EMC signs do not meet City requirements, so the discussion is whether they want to change the <br />standards or follow the path of enforcement. <br />Commissioner Anderson stated that he does not like flashing, but he does not mind scrolling <br />messages. <br />Commissioner Hunt stated that he also does not have a problem with scrolling or different <br />transitions between messages. <br />Commissioner Anderson asked how staff would define flashing. <br />City Planner Martin replied that there is not a current definition for flashing. He noted that this is <br />the last type of sign he had to discuss with the Commission and asked if there was input from the <br />Commission on any other type of signage they would want to discuss. <br />Commissioner Peters asked about signage on vehicles. <br />City Planner Martin replied that is becoming increasingly more common and while City Code <br />currently prohibits that, it would also be difficult to enforce. <br />Planning Commission/ December 19, 2024 <br />Page 6 of 8 <br />