Agenda - Council Work Session - 04/08/2025

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1 c. The permit owner shall be responsible for all of the requirements of this section, 2 including the liability for expense of removal and maintenance incurred by the 3 city. 4 hatte ZI , 5 6 oorm, 7 nind end mprkintorl Qneaifona"11 fnr use nn n, 1 'ns 8 all sonns shall he nens#1 in , 9 10 . 11 Sec. 108-310 — Off -premises digital billboard signs. 12 (1) Findings, purpose, and intent. The city council finds it necessary for the promotion and 13 preservation of the health, safety, welfare, and aesthetics of the community that the con- 14 struction, location, size, conspicuity, brightness, legibility, operational characteristics, 15 and maintenance of off -premises digital billboard signs be controlled. Off -premises digi- 16 tal billboard signs have a direct and substantial impact on traffic safety, pedestrian 17 safety, community aesthetics and property values. If left uncontrolled, off -premises digi- 18 tal billboard signs, designed to catch the eye of persons in their vicinity and hold it for ex- 19 tended periods of time, including video display signs, constitute a serious traffic safety 20 threat. The city council intends by this subsection to establish a legal framework for off- 21 premises digital billboard sign regulation in the city to facilitate an easy and agreeable 22 communication between people while protecting and promoting the public health, safety, 23 welfare and aesthetics of the community. It is not the purpose or intent of this subsection 24 to prefer or favor commercial messages or speech over noncommercial messages or 25 speech or to discriminate between types of noncommercial speech or the viewpoints 26 represented therein. Rather, the purpose of the off -premises digital billboard sign regula- 27 tions promulgated in this subsection is: 28 a. To eliminate potential hazards to motorists and pedestrians using the public 29 streets, sidewalks, and rights -of -way; 30 b. To safeguard and enhance property values; 31 c. To control nuisances; 32 d. To preserve and improve the appearance of the city through adherence to aes- 33 thetic principles, in order to create a community that is attractive to residents and 34 to nonresidents who come to live, visit, work, or trade; 35 e. To eliminate excessive and confusing sign displays; 36 f. To encourage signs which by their design are integrated with and harmonious to 37 the surrounding environment and the buildings and sites they occupy; 38 g. To maintain the character of the main -street core downtown but allow local busi- 39 nesses the opportunity to reach a wider audience by advertising along Highway 40 10; and 41 h. To promote the public health, safety, and general welfare. 42 (2) Location of off -premises digital billboard signs. Notwithstanding anything to the contrary 43 contained within this Code, off -premises digital billboard signs may be located only 44 within the off -premises digital billboard sign overlay district. Off -premises digital billboard 45 signs are prohibited in all zoning districts of the city other than the off -premises digital 46 billboard sign overlay district. Off -premises digital billboard signs located in the off - Page 28 of 30